Top travel employers in Japan
JTB leads Japanese travel with a Visibility score of 66.7 out of 100, 2.6 points ahead of ANA. Rakuten is joint 2nd. The list covers the 43 travel employers AI recommends to job seekers in Japan.
- 166.7
JTB
#1 in Japanese travelEvery AIEvery AI recommends it for career growth, job security and the hiring process. The travel employer AI recommends most in Japan.
- 264.1
ANA
Top 3#1 for onboardingEvery AIEvery AI recommends it for onboarding and leadership. No other Japanese travel employer is named for onboarding by every AI.
- 264.1
Rakuten
Top 3#1 for innovation#1 for culture#1 for Customer ServiceEvery AI recommends it for innovation, culture and the hiring process, among others. No other Japanese travel employer is named for innovation or culture by every AI.
- 448.7
H.I.S.
Every AIEvery AI recommends it for career growth and leadership.
- 546.2
Japan Airlines
Every AIEvery AI recommends it for job security and leadership.
- 643.6
Booking.com
Every AIEvery AI recommends it for the hiring process and work-life balance.
- 728.2
Expedia
Every AIAI recommends it most for interviews, career growth and work-life balance.
- 820.5
Agoda
Every AIEvery AI recommends it for work-life balance.
- 917.9
Marriott
Every AIAI recommends it most for inclusion, onboarding and interviews, among others.
- 1012.8
Hilton
Every AIAI recommends it most for inclusion, interviews and pay, among others.
- 1012.8
Hyatt
Every AIAI recommends it most for onboarding, interviews and pay, among others.
Everyone else
12 to 25Recruit, Trip.com, Airbnb, JR East and 28 moreShow
- 12Recruit10.3
- 12Trip.com10.3
- 14Airbnb7.7
- 14JR East7.7
- 16Accor5.1
- 16Amadeus5.1
- 16Deloitte5.1
- 16East Japan Railway Company5.1
- 16Hankyu Hanshin5.1
- 16Klook5.1
- 16PwC5.1
- 16Sabre5.1
- 16Travelport5.1
- 25Accenture2.6
- 25Boston Consulting Group2.6
- 25Central Japan Railway Company2.6
- 25Delta2.6
- 25Four Seasons2.6
- 25Hotels.com2.6
- 25IHG2.6
- 25Ito-Yokado2.6
- 25Jr Kyushu2.6
- 25KPMG2.6
- 25Kyocera2.6
- 25McKinsey2.6
- 25Mitsui Fudosan2.6
- 25Takashimaya2.6
- 25The Ritz-Carlton2.6
- 25Tokyu2.6
- 25Tokyu Hotels2.6
- 25United Airlines2.6
- 25Yahoo! JAPAN2.6
Best for what candidates ask about
The Japanese travel employer AI recommends most when candidates ask about each topic.
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in JapanSee the ranking →
- Top travel employers for Marketing in JapanSee the ranking →
- Top travel employers for Operations in JapanSee the ranking →
- Top travel employers for Sales in JapanSee the ranking →
- Top travel employers for Technology & Engineering in JapanSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is leadership and the hiring process: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on inclusion, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 17th highest score. Elsewhere the lead changes hands: in India, AI recommends MakeMyTrip first.
More than half of the 43 employers score 5.1 or less, while a place in the top ten takes a score of 12.8. The leader's 66.7 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- AustraliaTop pickFlight Centre
- BrazilTop pickCVC
- CanadaTop pickAir Canada
- ChinaTop pickTrip.com
- DenmarkTop pickSAS
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- ItalyTop pickIta Airways
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- South KoreaTop pickKorean Air
- SpainTop pickAmadeus
- SwedenTop pickSAS
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in Japan?
Going by who AI recommends most to Japanese job seekers right now: JTB, ANA, Rakuten, H.I.S. and Japan Airlines.
Which Japanese travel employer does AI recommend for innovation?
Rakuten. No other Japanese travel employer is named by every AI when candidates ask about innovation.
Which Japanese travel employer does AI recommend for culture?
Rakuten. No other Japanese travel employer is named by every AI when candidates ask about culture.
Which Japanese travel employer does AI recommend for onboarding?
ANA. No other Japanese travel employer is named by every AI when candidates ask about onboarding.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.