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Top travel employers in the Netherlands

Booking.com leads Dutch travel with a Visibility score of 87.2 out of 100, 5.1 points ahead of KLM. TUI is third. The list covers the 30 travel employers AI recommends to job seekers in the Netherlands.

30 employers · scores out of 100 · Data updated:

  1. 1

    Booking.com

    #1 in Dutch travel#1 for innovation#1 for career growth#1 for Customer Service

    Every AI recommends it for innovation, career growth and culture, among others. No other Dutch travel employer is named for innovation or career growth by every AI. The travel employer AI recommends most in the Netherlands.

    87.2
  2. 2

    KLM

    Top 3#1 for payEvery AI

    Every AI recommends it for pay, inclusion and onboarding, among others. No other Dutch travel employer is named for pay by every AI.

    82.1
  3. 3

    TUI

    Top 3Every AI

    Every AI recommends it for culture, inclusion and leadership, among others.

    76.9
  4. 4

    Transavia

    Every AI

    AI recommends it most for culture, inclusion and leadership, among others.

    33.3
  5. 5

    Expedia

    Every AI

    Every AI recommends it for interviews.

    30.8
  6. 6

    Air France-KLM

    AI recommends it most for innovation and leadership. One AI does not mention it yet.

    17.9
  7. 7

    Airbnb

    Every AI

    AI recommends it most for the hiring process, culture and interviews, among others.

    12.8
  8. 8

    ANWB

    Every AI

    AI recommends it most for purpose, inclusion and innovation.

    7.7
  9. 8

    Accor

    AI recommends it most for pay, inclusion and job security. One AI does not mention it yet.

    7.7
  10. 8

    Amadeus

    AI recommends it most for work-life balance. One AI does not mention it yet.

    7.7
  11. 8

    Hilton

    AI recommends it most for pay, inclusion and job security. One AI does not mention it yet.

    7.7
  12. 8

    Marriott

    AI recommends it most for pay, inclusion and job security. One AI does not mention it yet.

    7.7
  13. 8

    Vrbo

    AI recommends it most for career growth, interviews and onboarding. Only one AI mentions it so far.

    7.7

Everyone else

14 to 20Royal Schiphol Group, Sabre, Travelport, Uber and 13 moreShow
  1. 14Royal Schiphol Group5.1
  2. 14Sabre5.1
  3. 14Travelport5.1
  4. 14Uber5.1
  5. 14eDreams ODIGEO5.1
  6. 14easyJet5.1
  7. 20Amex GBT2.6
  8. 20CWT2.6
  9. 20Deliveroo2.6
  10. 20Dyson2.6
  11. 20Hotels.com2.6
  12. 20ING2.6
  13. 20Kuoni2.6
  14. 20MakeMyTrip2.6
  15. 20Schiphol2.6
  16. 20Trip.com2.6
  17. 20Trivago2.6

Best for what candidates ask about

The Dutch travel employer AI recommends most when candidates ask about each topic.

By role

Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.

About this ranking

This is the first measurement of this ranking, so there is no earlier order to compare it with yet.

What separates the top five from the rest is the hiring process and culture: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.

Across the 23 countries the index covers for travel, the leader here has the 4th highest score. Booking.com also leads in Mexico.

More than half of the 30 employers score 5.1 or less, while a place in the top ten takes a score of 7.7. The leader's 87.2 shows how far ahead the most recommended employers sit.

Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.

Travel rankings in other countries

Ready to move up this list?

This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.

Questions about this ranking

What are the top travel companies to work for in the Netherlands?

Going by who AI recommends most to Dutch job seekers right now: Booking.com, KLM, TUI, Transavia and Expedia.

Which Dutch travel employer does AI recommend for pay?

KLM. No other Dutch travel employer is named by every AI when candidates ask about pay.

Which Dutch travel employer does AI recommend for innovation?

Booking.com. No other Dutch travel employer is named by every AI when candidates ask about innovation.

Which Dutch travel employer does AI recommend for career growth?

Booking.com. No other Dutch travel employer is named by every AI when candidates ask about career growth.

How does the Employer Visibility Index work?

We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.

How often are rankings updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Do I need to be a PerceptionX customer to appear in the index?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.