Top Travel Employers in Germany — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 54 Travel employers in Germany by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1TUI79.5▲ 1
#2Lufthansa66.7▼ 1
#3Der Touristik46.2▲ 1
#4Booking.com38.5▲ 14
#5Expedia30.8—
#6Deutsche Bahn28.2=
#7Booking15.4—
#8Check2412.8▲ 11
#9Eurowings12.8—
#10Swiss10.3—
#11Accor7.7▲ 5
#12Dertour7.7▼ 7
#13Trivago7.7—
#14Amadeus5.1—
#15Austrian5.1—
#16Marriott5.1▲ 8
#17Rewe5.1▼ 14
#18Airbnb2.6—
#19Airbus2.6—
#20Amadeus It2.6—
#21American Express Global Travel & Lifestyle Services2.6—
#22Auto12.6—
#23BCD Travel2.6▼ 14
#24Der Business2.6—
#25Der Club2.6—
#26Der German Travel Group2.6—
#27Der Touristik Group Gmbh2.6—
#28Der Travel2.6—
#29Deutsche Bahn Travel2.6—
#30Deutsche Bahn Travel & Logistics2.6—
#31Deutsche Börse2.6—
#32Deutsche Hospitality2.6—
#33Deutsche Lufthansa Group2.6▼ 13
#34Deutsches Luft- Und Raumfahrtzentrum2.6—
#35Deutsche Telekom2.6▼ 14
#36DHL2.6—
#37EasyJet2.6—
#38Edreams Odigeo2.6—
#39Fti2.6▼ 26
#40Hapag-Lloyd Express2.6—
#41Hilton2.6—
#42Hotelplan Holding2.6—
#43Hrs2.6▼ 36
#44Marriott Germany2.6—
#45Mercedes-Benz2.6—
#46Nh Hotel2.6—
#47Nidec2.6—
#48Otto2.6—
#49Phoenix Reisen2.6—
#50Sixt2.6▼ 36
#51Swiss International Air Lines2.6—
#52Swissport2.6—
#53Trip.com2.6—
#54Volvo2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology