Top travel employers in Sweden
SAS leads Swedish travel with a Visibility score of 69.2 out of 100, 12.8 points ahead of TUI. Booking.com is third. The list covers the 31 travel employers AI recommends to job seekers in Sweden.
- 169.2
SAS
#1 in Swedish travel#1 for innovation#1 for hiring process#1 for interviewsEvery AI recommends it for innovation, the hiring process and interviews, among others. No other Swedish travel employer is named for innovation or the hiring process by every AI. The travel employer AI recommends most in Sweden.
- 256.4
TUI
Top 3Every AIEvery AI recommends it for pay, job security and career growth.
- 343.6
Booking.com
Top 3#1 for Operations#1 for Sales#1 for Technology & EngineeringEvery AI recommends it for work-life balance and career growth.
- 438.5
Scandic Hotels
#1 for cultureEvery AIEvery AI recommends it for culture. No other Swedish travel employer is named for culture by every AI.
- 535.9
SJ
#1 for leadership#1 for purposeEvery AIEvery AI recommends it for leadership and purpose. No other Swedish travel employer is named for leadership or purpose by every AI.
- 535.9
Scandinavian Airlines
Every AIEvery AI recommends it for job security.
- 733.3
Expedia
Every AIEvery AI recommends it for work-life balance and career growth.
- 820.5
AI recommends it most for culture and pay. One AI does not mention it yet.
- 917.9
Apollo
Every AIAI recommends it most for the hiring process.
- 1015.4
Hotels.com
Every AIAI recommends it most for work-life balance and career growth.
Everyone else
11 to 18Airbnb, Trivago, Swedish Railways, Amadeus and 17 moreShow
- 11Airbnb12.8
- 12Trivago10.3
- 13Swedish Railways7.7
- 14Amadeus5.1
- 14Klarna5.1
- 14Ryanair5.1
- 14Vrbo5.1
- 18Agoda2.6
- 18American Express2.6
- 18Bolt2.6
- 18Choice Hotels2.6
- 18Radisson Blu2.6
- 18Sabre2.6
- 18Trafikverket2.6
- 18Travelport2.6
- 18Trip.com2.6
- 18TripAdvisor2.6
- 18Unionen2.6
- 18Volvo2.6
- 18Vy2.6
- 18Wizz Air2.6
Best for what candidates ask about
The Swedish travel employer AI recommends most when candidates ask about each topic.
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in SwedenSee the ranking →
- Top travel employers for Marketing in SwedenSee the ranking →
- Top travel employers for Operations in SwedenSee the ranking →
- Top travel employers for Sales in SwedenSee the ranking →
- Top travel employers for Technology & Engineering in SwedenSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is leadership and culture: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on onboarding, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 16th highest score. SAS also leads in Denmark and Norway.
More than half of the 31 employers score 5.1 or less, while a place in the top ten takes a score of 15.4. The leader's 69.2 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- AustraliaTop pickFlight Centre
- BrazilTop pickCVC
- CanadaTop pickAir Canada
- ChinaTop pickTrip.com
- DenmarkTop pickSAS
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- ItalyTop pickIta Airways
- JapanTop pickJTB
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- South KoreaTop pickKorean Air
- SpainTop pickAmadeus
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in Sweden?
Going by who AI recommends most to Swedish job seekers right now: SAS, TUI, Booking.com, Scandic Hotels and SJ.
Which Swedish travel employer does AI recommend for innovation?
SAS. No other Swedish travel employer is named by every AI when candidates ask about innovation.
Which Swedish travel employer does AI recommend for leadership?
SJ. No other Swedish travel employer is named by every AI when candidates ask about leadership.
Which Swedish travel employer does AI recommend for purpose?
SJ. No other Swedish travel employer is named by every AI when candidates ask about purpose.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.