Top travel employers in Denmark
SAS leads Danish travel with a Visibility score of 56.4 out of 100, 10.2 points ahead of TUI. Booking.com is third. The list covers the 27 travel employers AI recommends to job seekers in Denmark.
- 156.4
SAS
#1 in Danish travel#1 for pay#1 for inclusion#1 for Customer ServiceEvery AI recommends it for pay and inclusion. No other Danish travel employer is named for pay or inclusion by every AI. The travel employer AI recommends most in Denmark.
- 246.2
TUI
Top 3#1 for leadership#1 for SalesEvery AIEvery AI recommends it for leadership. No other Danish travel employer is named for leadership by every AI.
- 343.6
Booking.com
Top 3#1 for interviews#1 for Technology & EngineeringEvery AIEvery AI recommends it for interviews and career growth. No other Danish travel employer is named for interviews by every AI.
- 428.2
Scandinavian Airlines
#1 for job securityEvery AIEvery AI recommends it for job security and career growth. No other Danish travel employer is named for job security by every AI.
- 523.1
AI recommends it most for onboarding, leadership and culture, among others. One AI does not mention it yet.
- 523.1
Expedia
Every AIAI recommends it most for pay and career growth.
- 720.5
AI recommends it most for innovation, culture and work-life balance, among others. One AI does not mention it yet.
- 815.4
AI recommends it most for purpose, the hiring process and inclusion, among others. One AI does not mention it yet.
- 912.8
DSB
Every AIAI recommends it most for purpose.
- 912.8
Hilton
Every AIAI recommends it most for career growth.
Everyone else
11 to 20DFDS, Lufthansa, Marriott, Maersk and 13 moreShow
- 11DFDS10.3
- 11Lufthansa10.3
- 11Marriott10.3
- 14Maersk7.7
- 15Amadeus5.1
- 15Novo Nordisk5.1
- 15Travelport5.1
- 15TripAdvisor5.1
- 15Trivago5.1
- 20Accor2.6
- 20Austrian Airlines2.6
- 20Hotelbeds2.6
- 20Nordic Choice Hotels2.6
- 20Ryanair2.6
- 20SWISS2.6
- 20Sabre2.6
- 20Trip.com2.6
Best for what candidates ask about
The Danish travel employer AI recommends most when candidates ask about each topic.
- PaySAS
- InnovationSAS
- LeadershipTUI
- PurposeDSB
- Hiring processSAS
- Career growthBooking.com
- CultureSAS
- Work-life balanceTUI
- InclusionSAS
- InterviewsBooking.com
- OnboardingSAS
- Job securityScandinavian Airlines
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in DenmarkSee the ranking →
- Top travel employers for Marketing in DenmarkSee the ranking →
- Top travel employers for Operations in DenmarkSee the ranking →
- Top travel employers for Sales in DenmarkSee the ranking →
- Top travel employers for Technology & Engineering in DenmarkSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is interviews and job security: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 20th highest score. SAS also leads in Norway and Sweden.
More than half of the 27 employers score 7.7 or less, while a place in the top ten takes a score of 12.8. The leader's 56.4 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- AustraliaTop pickFlight Centre
- BrazilTop pickCVC
- CanadaTop pickAir Canada
- ChinaTop pickTrip.com
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- ItalyTop pickIta Airways
- JapanTop pickJTB
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- South KoreaTop pickKorean Air
- SpainTop pickAmadeus
- SwedenTop pickSAS
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in Denmark?
Going by who AI recommends most to Danish job seekers right now: SAS, TUI, Booking.com, Scandinavian Airlines and Apollo.
Which Danish travel employer does AI recommend for pay?
SAS. No other Danish travel employer is named by every AI when candidates ask about pay.
Which Danish travel employer does AI recommend for leadership?
TUI. No other Danish travel employer is named by every AI when candidates ask about leadership.
Which Danish travel employer does AI recommend for inclusion?
SAS. No other Danish travel employer is named by every AI when candidates ask about inclusion.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.