Employer Visibility Index
See how visible your employer brand is in AI
The Employer Visibility Index is a public benchmark, powered by PerceptionX, that measures how often employers appear in AI assistants' answers when candidates ask what it's like to work somewhere. It tracks 8,039 companies across 32 industries and 23 countries, based on responses from ChatGPT, Google Gemini and Perplexity, last updated 2026-10-19.
Browse United States rankings by industry
Aerospace
53 companies ranked
Airline
25 companies ranked
Apparel
72 companies ranked
Artificial Intelligence
51 companies ranked
Automotive
57 companies ranked
Beauty
52 companies ranked
Biotechnology
45 companies ranked
Cloud & Data
48 companies ranked
Consulting
25 companies ranked
Cybersecurity
64 companies ranked
Electronics
74 companies ranked
Enterprise Software
70 companies ranked
Finance
94 companies ranked
Financial Services
85 companies ranked
Fintech
53 companies ranked
FMCG
53 companies ranked
Gaming
41 companies ranked
Healthcare
139 companies ranked
Hospitality
80 companies ranked
Insurance
77 companies ranked
Logistics
62 companies ranked
Manufacturing & Industrial
98 companies ranked
Media & Entertainment
70 companies ranked
Oil & Gas
34 companies ranked
Petcare
29 companies ranked
Pharmaceutical
38 companies ranked
Quick Service Restaurants
28 companies ranked
Real Estate
106 companies ranked
Retail
64 companies ranked
Technology
79 companies ranked
Telecommunications
51 companies ranked
Travel
54 companies ranked
Rankings by market
The index is measured separately in each market, because AI assistants recommend different employers depending on where the candidate is.
Every industry ranking
- Aerospace: United Arab Emirates (84), China (55), United States (53), Germany (44), United Kingdom (41), Brazil (40), France (33), India (30) · Top employers: Emirates, Mubadala, GE Aerospace.
- Airline: Germany (36), United Kingdom (36), China (35), France (29), United States (25), India (19), Brazil (17), United Arab Emirates (17) · Top employers: Lufthansa, Eurowings, Austrian Airlines.
- Apparel: United Arab Emirates (134), China (76), United States (72), France (61), Brazil (57), United Kingdom (51), India (39), Germany (36) · Top employers: H&M, Chalhoub Group, Apparel Group.
- Artificial Intelligence: United Arab Emirates (156), Germany (71), Brazil (61), United Kingdom (60), France (53), United States (51), China (32), India (25) · Top employers: Microsoft, Google, IBM.
- Automotive: United States (57), Brazil (56), United Kingdom (45), China (41), France (40), Germany (39), India (38) · Top employers: Ford, General Motors, Toyota.
- Beauty: United Arab Emirates (96), Germany (55), France (54), United Kingdom (53), United States (52), China (45), Brazil (33), India (23) · Top employers: L'Oréal, Estée Lauder, Sephora.
- Biotechnology: United Arab Emirates (94), Brazil (61), China (53), United Kingdom (52), United States (45), France (39), Germany (33), India (14) · Top employers: Roche, G42, Novartis.
- Cloud & Data: United Arab Emirates (77), United Kingdom (76), Germany (69), France (54), Brazil (53), United States (48), China (45), India (25) · Top employers: Microsoft, AWS, Google.
- Consulting: United Arab Emirates (66), United Kingdom (39), France (31), Brazil (30), Germany (28), China (25), United States (25), India (15) · Top employers: Boston Consulting Group, McKinsey, PwC.
- Cybersecurity: United Arab Emirates (115), Brazil (78), China (74), Germany (69), United Kingdom (66), United States (64), France (53), India (16) · Top employers: Palo Alto Networks, Fortinet, IBM.
- Electronics: United Arab Emirates (115), China (91), United Kingdom (88), Brazil (74), United States (74), France (67), Germany (61), India (21) · Top employers: Samsung, Siemens, Apple.
- Enterprise Software: United Arab Emirates (97), United Kingdom (88), China (76), United States (70), France (58), Germany (52), Brazil (48), India (18) · Top employers: Microsoft, SAP, Oracle.
- Finance: United Arab Emirates (133), China (114), United Kingdom (99), Germany (98), United States (94), France (78), Brazil (62), India (21) · Top employers: Emirates NBD, First Abu Dhabi Bank, HSBC.
- Financial Services: United Arab Emirates (117), China (95), United Kingdom (86), United States (85), Germany (79), France (64), India (57), Brazil (42) · Top employers: Emirates NBD, First Abu Dhabi Bank, HSBC.
- Fintech: United Arab Emirates (137), China (58), United States (53), France (34), India (32), Germany (28), United Kingdom (28), Brazil (14) · Top employers: PayTabs, Tabby, Emirates NBD.
- FMCG: United Arab Emirates (68), Germany (66), United Kingdom (62), China (56), Brazil (55), United States (53), France (47), India (16) · Top employers: Nestlé, Unilever, PepsiCo.
- Gaming: United Arab Emirates (85), United States (41), China (28), United Kingdom (28), Brazil (26), Germany (23), France (17), India (16) · Top employers: Ubisoft, Electronic Arts, Activision Blizzard.
- Healthcare: United States (139), United Arab Emirates (112), China (88), United Kingdom (85), France (77), Germany (71), Brazil (67), India (59) · Top employers: Mayo Clinic, Cleveland Clinic, Kaiser Permanente.
- Hospitality: United Arab Emirates (104), United States (80), United Kingdom (77), China (66), France (66), Germany (64), Brazil (52), India (26) · Top employers: Hilton, Jumeirah, Marriott.
- Insurance: United Arab Emirates (91), United States (77), United Kingdom (62), China (59), France (53), Germany (51), India (44), Brazil (40) · Top employers: GIG Gulf, Zurich, RSA.
- Logistics: Brazil (77), United Arab Emirates (70), United States (62), China (61), France (61), United Kingdom (57), Germany (46), India (35) · Top employers: DHL, Kuehne + Nagel, Maersk.
- Manufacturing & Industrial: United Arab Emirates (143), China (135), United Kingdom (117), United States (98), Brazil (88), Germany (78), France (73), India (59) · Top employers: Emirates Global Aluminium, ADNOC, Borouge.
- Media & Entertainment: United Arab Emirates (95), United Kingdom (76), United States (70), Germany (65), Brazil (58), China (58), France (58), India (50) · Top employers: MBC, OSN, Dubai Media.
- Oil & Gas: United Arab Emirates (59), United States (34), Germany (30), United Kingdom (27), Brazil (24), France (24), China (22), India (19) · Top employers: ADNOC, ENOC, Shell.
- Petcare: United Arab Emirates (116), France (33), United States (29), Germany (25), China (24), United Kingdom (23), Brazil (19), India (16) · Top employers: Mars, Petzone, The Pet Shop.
- Pharmaceutical: United Arab Emirates (61), China (55), United Kingdom (49), Germany (42), United States (38), Brazil (35), India (31), France (29) · Top employers: Roche, Pfizer, Novartis.
- Quick Service Restaurants: United States (28), India (24), Brazil (22), France (22), Germany (22), United Kingdom (19), China (13) · Top employers: Chick-fil-A, Chipotle Mexican Grill, In-N-Out Burger.
- Real Estate: United States (106), United Kingdom (104), Germany (81), United Arab Emirates (78), France (73), China (71), Brazil (68), India (67) · Top employers: Keller Williams, CBRE, JLL.
- Retail: United Arab Emirates (95), China (89), France (65), United States (64), Brazil (60), Germany (60), United Kingdom (60), India (45) · Top employers: Majid Al Futtaim, Carrefour, Chalhoub Group.
- Technology: United Arab Emirates (103), France (89), United Kingdom (83), United States (79), Brazil (71), China (64), Germany (63), India (37) · Top employers: Microsoft, Google, Oracle.
- Telecommunications: United States (51), United Arab Emirates (45), France (35), Brazil (30), China (30), Germany (30), United Kingdom (29), India (27) · Top employers: AT&T, T-Mobile, Verizon.
- Travel: United Arab Emirates (120), France (63), China (56), United Kingdom (54), United States (54), Germany (51), Brazil (45), India (24) · Top employers: Emirates, Etihad, Jumeirah.
Each company's Visibility Score (0–100) is the share of AI model × candidate-experience-theme combinations in which it is mentioned for its industry and country. See the full methodology, or query the dataset directly: JSON API (no auth), API docs, llms.txt.
How the Index works
Step 1
Track real candidate questions
We use real questions job seekers ask about the best employers in each industry, then normalise them into a consistent question set.
Step 2
Employer brand themes
Every question is mapped to one of our employer brand themes (like career growth, leadership, culture, and flexibility) so you can see where you win or lose visibility on what matters most to talent.
Step 3
Multi-model evaluation
Rankings combine answers from multiple AI systems to reduce bias and provide a more reliable view of employer visibility.
Step 4
Visibility benchmark
For each theme and industry, we measure how often each employer is recommended when candidates ask where they should work and why, then roll that into a single visibility ranking.
Step 5
Monthly recalculation
Rankings are refreshed every month so shifts in your activity, your competitors, or the wider market are reflected quickly.
Ranked on what candidates really care about
The index covers the themes candidates care about most — from application process and career opportunities to culture, leadership, inclusion and wellbeing. A company's score reflects how consistently it shows up across those themes, not just on a single platform.
FAQs
How does the PerceptionX Visibility Index work?
We run thousands of candidate-style prompts across leading AI platforms each month — asking which employers candidates should consider for specific roles and themes. We measure how often and how positively each employer appears in those responses, then roll that into a single Visibility Score.
What is the Employer Perception Score?
The Employer Perception Score is a composite measure of how visible, positively described, and relevant an employer is when AI models respond to candidate research queries. It combines Visibility, Sentiment, and Relevance into a single benchmark.
What is PerceptionX?
PerceptionX is an employer brand intelligence platform that helps talent teams understand and improve how AI describes them to job seekers. We track AI-driven candidate research across ChatGPT, Gemini, Perplexity, and more.
How often are rankings updated?
Rankings are recalculated monthly. This ensures the index reflects the latest AI model outputs and any changes in how employers are described in response to candidate queries.
How does the themes work?
Every candidate question is mapped to one of our employer brand themes — such as Company Culture, Leadership, Compensation, or Career Opportunities. This lets you see exactly which areas of your employer brand are visible or invisible to AI.
How do you collect the data?
We submit standardised, candidate-style prompts to multiple AI platforms and capture the employer recommendations returned. Responses are parsed, normalised, and aggregated to produce consistent rankings across industries and geographies.
Do I need to be a PerceptionX customer to appear in the index?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage will appear. PerceptionX customers get access to deeper analytics, competitive intelligence, and improvement recommendations beyond the public index.