Rakuten
Rakuten ranks 1st of 37 in Japanese fintech, with a Visibility score of 76.9 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for innovation, leadership and career growth, among others. It leads 17.9 points ahead of Paypay. It also appears in 20 other Japanese rankings, placing 1st in tech.
Rank by country
Visibility in fintech in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereBlockANZCommonwealth BankStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereMagazine LuizaC&AGPAStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereBlackBerryShopifyCelesticaStrongest onWork-life balanceNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalBeiersdorfHenkelStrongest onPurposeNot mentioned forPayInnovationLeadership
- AI's top picks thereNTUC FairPriceUniqloDairy FarmStrongest onPayNot mentioned forInnovationLeadershipPurpose
- AI's top picks thereGoogleTelefónicaMicrosoftStrongest onPayNot mentioned forInnovationLeadershipPurpose
Visibility score out of 100, in the same industry wherever Rakuten is ranked in it.
Rank by job function
Overall in Japanese fintech: 1stRanked 1st for Risk & Compliance in Japan. Open a job to see who else AI recommends.
- Closest rivalsPaypayStripe
- Closest rivalsPaypayWise
- Closest rivalsStripePaypay
Score: the share of AI answers that name Rakuten when candidates in that job ask about employers.
What candidates ask about
Rakuten is one of AI's top picks in Japanese fintech for pay, innovation, leadership, hiring process, career growth, culture, work-life balance, inclusion and job security.
| Topic | Does AI recommend Rakuten? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | RakutenPaypayStripe+3 more | |
| Innovation | Yes, a top pick | Rakuten | |
| Leadership | Yes, a top pick | Rakuten | |
| Purpose | Yes | PayPal | |
| Hiring process | Yes, a top pick | RakutenPaypay | |
| Career growth | Yes, a top pick | Rakuten | |
| Culture | Yes, a top pick | Rakuten | |
| Work-life balance | Yes, a top pick | Rakuten | |
| Inclusion | Yes, a top pick | RakutenPaypayMizuho Financial Group | |
| Interviews | Yes | Paypay | |
| Onboarding | Yes | Stripe | |
| Job security | Yes, a top pick | Rakuten |
Take control of how AI presents Rakuten
Visibility is only the start. PerceptionX shows how AI describes Rakuten next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Japanese fintech
- 1Rakuten76.9
- 2Paypay59.0
- 3MUFG41.0
- 3Mizuho Financial Group41.0
- 5LINE Financial33.3
Rakuten in other Japanese rankings
- Technology1stof 60 employers
- TravelJoint2ndof 43 employers
- Artificial IntelligenceJoint5thof 59 employers
- Financial Services5thof 64 employers
- Media & Entertainment8thof 36 employers
- Cloud & DataJoint9thof 46 employers
- LogisticsJoint9thof 54 employers
- TelecommunicationsJoint9thof 32 employers
- Hospitality10thof 51 employers
- PetcareJoint10thof 21 employers
- RetailJoint10thof 51 employers
- BeautyJoint11thof 21 employers
- Finance11thof 81 employers
- Enterprise Software13thof 46 employers
- ConsultingJoint19thof 36 employers
- Cybersecurity19thof 62 employers
- ApparelJoint20thof 36 employers
- Real EstateJoint22ndof 48 employers
- FMCGJoint25thof 40 employers
- InsuranceJoint28thof 41 employers
Questions about Rakuten
What is Rakuten's reputation as an employer, according to AI?
It is 1st of 37 fintech employers in Japan. Every AI recommends it for innovation, leadership and career growth, among others.
What does Rakuten's Visibility score mean?
It is how often AI recommends Rakuten when job seekers ask about fintech employers in Japan, out of 100. A higher score means candidates are more likely to hear about Rakuten when they ask AI where to work.
How does Rakuten compare to its competitors?
Rakuten is the Japanese fintech employer AI recommends most for innovation and leadership.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Rakuten. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Rakuten wants to hire.
How can Rakuten improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Rakuten's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Rakuten need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.