Top travel employers in Italy
Ita Airways leads Italian travel with a Visibility score of 64.1 out of 100, 12.8 points ahead of Booking.com. Expedia is third. The list covers the 64 travel employers AI recommends to job seekers in Italy.
- 164.1
Ita Airways
#1 in Italian travel#1 for leadership#1 for hiring process#1 for job securityEvery AI recommends it for leadership, the hiring process and job security, among others. No other Italian travel employer is named for leadership or the hiring process by every AI. The travel employer AI recommends most in Italy.
- 251.3
Booking.com
Top 3#1 for Customer Service#1 for Marketing#1 for OperationsEvery AI recommends it for work-life balance, pay and interviews, among others.
- 346.2
Expedia
Top 3#1 for SalesEvery AIEvery AI recommends it for work-life balance, pay and interviews.
- 433.3
Trenitalia
#1 for innovationEvery AIEvery AI recommends it for innovation. No other Italian travel employer is named for innovation by every AI.
- 530.8
Marriott
Every AIEvery AI recommends it for pay and career growth.
- 628.2
Accor
Every AIEvery AI recommends it for career growth.
- 723.1
Hilton
Every AIEvery AI recommends it for career growth.
- 817.9
AI recommends it most for leadership. One AI does not mention it yet.
- 915.4
AI recommends it most for work-life balance. One AI does not mention it yet.
- 915.4
AI recommends it most for culture, innovation and work-life balance, among others. One AI does not mention it yet.
- 915.4
AI recommends it most for onboarding, culture and the hiring process, among others. One AI does not mention it yet.
Everyone else
12 to 24Lufthansa, NH Hotels, Air France-KLM, Carnival and 21 moreShow
- 12Lufthansa12.8
- 12NH Hotels12.8
- 14Air France-KLM10.3
- 14Carnival10.3
- 14MSC Cruises10.3
- 14Ryanair10.3
- 14TUI10.3
- 19Autogrill7.7
- 19Costa Cruises7.7
- 19Eni7.7
- 19MSC7.7
- 19Nh7.7
- 24Accenture5.1
- 24Amadeus5.1
- 24Enit5.1
- 24FS Italiane5.1
- 24Ferragamo5.1
- 24Hotels.com5.1
- 24Hyatt5.1
- 24Msc Crociere5.1
- 24Sea5.1
- 24Trivago5.1
- 24Vrbo5.1
- 24Wizz Air5.1
- 24easyJet5.1
37American Express, Avolta, Belmond, Boston Consulting Group and 24 moreShow
- 37American Express2.6
- 37Avolta2.6
- 37Belmond2.6
- 37Boston Consulting Group2.6
- 37Club Med2.6
- 37Deloitte2.6
- 37Four Seasons2.6
- 37Galileo2.6
- 37Generali2.6
- 37IAG2.6
- 37IHG2.6
- 37Infobip2.6
- 37Intesa Sanpaolo2.6
- 37LATAM Airlines2.6
- 37LVMH2.6
- 37Leonardo2.6
- 37Luxottica2.6
- 37McKinsey2.6
- 37Minor Hotels2.6
- 37NTT Data2.6
- 37OpenTable2.6
- 37Poste Italiane2.6
- 37SSP2.6
- 37Sabre2.6
- 37The Luxury Collection2.6
- 37Travelport2.6
- 37TripAdvisor2.6
- 37UniCredit2.6
Best for what candidates ask about
The Italian travel employer AI recommends most when candidates ask about each topic.
- PayBooking.com
- InnovationTrenitalia
- LeadershipIta Airways
- PurposeTrenitalia
- Hiring processIta Airways
- Career growthBooking.com
- CultureIta Airways
- Work-life balanceBooking.com
- InclusionIta Airways
- InterviewsIta Airways
- OnboardingIta Airways
- Job securityIta Airways
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in ItalySee the ranking →
- Top travel employers for Marketing in ItalySee the ranking →
- Top travel employers for Operations in ItalySee the ranking →
- Top travel employers for Sales in ItalySee the ranking →
- Top travel employers for Technology & Engineering in ItalySee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is interviews and pay: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on inclusion, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 18th highest score. Elsewhere the lead changes hands: in India, AI recommends MakeMyTrip first.
More than half of the 64 employers score 5.1 or less, while a place in the top ten takes a score of 15.4. The leader's 64.1 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- AustraliaTop pickFlight Centre
- BrazilTop pickCVC
- CanadaTop pickAir Canada
- ChinaTop pickTrip.com
- DenmarkTop pickSAS
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- JapanTop pickJTB
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- South KoreaTop pickKorean Air
- SpainTop pickAmadeus
- SwedenTop pickSAS
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in Italy?
Going by who AI recommends most to Italian job seekers right now: Ita Airways, Booking.com, Expedia, Trenitalia and Marriott.
Which Italian travel employer does AI recommend for innovation?
Trenitalia. No other Italian travel employer is named by every AI when candidates ask about innovation.
Which Italian travel employer does AI recommend for leadership?
Ita Airways. No other Italian travel employer is named by every AI when candidates ask about leadership.
Which Italian travel employer does AI recommend for the hiring process?
Ita Airways. No other Italian travel employer is named by every AI when candidates ask about the hiring process.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.