Top travel employers in Norway

SAS leads Norwegian travel with a Visibility score of 41.0 out of 100, 10.2 points ahead of TUI. Scandic Hotels is third. The list covers the 20 travel employers AI recommends to job seekers in Norway.

20 employers · scores out of 100 · Data updated: October 2026

1
SAS
#1 in Norwegian travel#1 for leadership#1 for Customer Service#1 for Marketing
Every AI recommends it for leadership. No other Norwegian travel employer is named for leadership by every AI. The travel employer AI recommends most in Norway.
41.0
2
TUI
Top 3#1 for Sales
AI recommends it most for the hiring process, leadership and pay. One AI does not mention it yet.
30.8
3
Scandic Hotels
Top 3#1 for payEvery AI
Every AI recommends it for pay. No other Norwegian travel employer is named for pay by every AI.
17.9
4
Scandinavian Airlines
AI recommends it most for pay. One AI does not mention it yet.
15.4
4
Vy
AI recommends it most for purpose, inclusion and job security, among others. One AI does not mention it yet.
15.4
6
Booking.com
#1 for Technology & Engineering
AI recommends it most for career growth and pay. One AI does not mention it yet.
10.3
6
Nordic Choice Hotels
AI recommends it most for innovation, purpose and onboarding, among others. Only one AI mentions it so far.
10.3
8
Apollo
AI recommends it most for interviews and culture. One AI does not mention it yet.
5.1
8
Expedia
AI recommends it most for pay. One AI does not mention it yet.
5.1
10
DFDS
AI recommends it most for culture. Only one AI mentions it so far.
2.6
10
DNB
AI recommends it most for the hiring process. Only one AI mentions it so far.
2.6
10
Equinor
AI recommends it most for the hiring process. Only one AI mentions it so far.
2.6
10
HubSpot
AI recommends it most for onboarding. Only one AI mentions it so far.
2.6
10
MSC
AI recommends it most for pay. Only one AI mentions it so far.
2.6
10
Norwegian Cruise Line
AI recommends it most for career growth. Only one AI mentions it so far.
2.6
10
Posten
AI recommends it most for pay. Only one AI mentions it so far.
2.6
10
Radisson Blu
AI recommends it most for career growth. Only one AI mentions it so far.
2.6
10
Radisson Hotel Group
AI recommends it most for pay. Only one AI mentions it so far.
2.6
10
Telenor
AI recommends it most for the hiring process. Only one AI mentions it so far.
2.6
10
Trip.com
AI recommends it most for pay. Only one AI mentions it so far.
2.6

Best for what candidates ask about

The Norwegian travel employer AI recommends most when candidates ask about each topic.

PayScandic Hotels
InnovationSAS
LeadershipSAS
PurposeScandic Hotels
Hiring processTUI
Career growthBooking.com
CultureSAS
Work-life balanceSAS
InclusionSAS
InterviewsSAS
OnboardingSAS
Job securitySAS

By role

Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.

About this ranking

This is the first measurement of this ranking, so there is no earlier order to compare it with yet.

What separates the top five from the rest is pay and leadership: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.

Across the 23 countries the index covers for travel, the leader here has the 23rd highest score. SAS also leads in Denmark and Sweden.

More than half of the 20 employers score 2.6 or less, while a place in the top ten takes a score of 2.6. The leader's 41.0 shows how far ahead the most recommended employers sit.

Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.

Ready to move up this list?

This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.

Questions about this ranking

What are the top travel companies to work for in Norway?

Going by who AI recommends most to Norwegian job seekers right now: SAS, TUI, Scandic Hotels, Scandinavian Airlines and Vy.

Which Norwegian travel employer does AI recommend for pay?

Scandic Hotels. No other Norwegian travel employer is named by every AI when candidates ask about pay.

Which Norwegian travel employer does AI recommend for leadership?

SAS. No other Norwegian travel employer is named by every AI when candidates ask about leadership.

How does the Employer Visibility Index work?

We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.

How often are rankings updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Do I need to be a PerceptionX customer to appear in the index?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.