Employer Visibility Snapshot
United Airlines ranks #3 of 25 Airline employers in United States on the PerceptionX Employer Visibility Index (October 2026), with an AI Visibility Score of 79.5 out of 100. Across all 1307 tracked employers in United States, United Airlines ranks #43.
Data updated 2026-10-19. Machine-readable data: https://employers.perceptionx.ai/api/company/united-airlines.
Theme rankings — Airline, United States
| Theme | Rank | Score |
|---|---|---|
| Compensation | #1 | 100 |
| Innovation | #3 | 100 |
| Wellbeing & Balance | #3 | 100 |
| Career Opportunities | #3 | 100 |
| Job Security | #4 | 100 |
| Inclusion | #5 | 100 |
| Leadership | #5 | 66.7 |
| Onboarding | #5 | 66.7 |
| Candidate Feedback | #5 | 66.7 |
| Interview Experience | #5 | 66.7 |
| Application & Communication | #5 | 66.7 |
| Company Culture | #6 | 33.3 |
| Mission, Purpose & Impact | #6 | 66.7 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #5 | 62.5 |
| March 2026 | #7 | 100.0 |
| February 2026 | #3 | 70.2 |
| January 2026 | #4 | 77.4 |
FAQs
What does United Airlines's Employer Visibility Score mean?
United Airlines's Visibility Score of 79.5 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention United Airlines when candidates ask about Airline employers. A higher score means greater discoverability in AI-powered job research.
How does United Airlines compare to competitors?
United Airlines ranks #3 out of 25 Airline companies. AI most frequently mentions United Airlines alongside Southwest Airlines, Delta Air Lines, Alaska Airlines, American Airlines, JetBlue. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for United Airlines.
How can United Airlines improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where United Airlines is underrepresented and provides strategic recommendations to close those gaps.
How often is United Airlines's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how United Airlines is described in response to candidate research queries.
Does United Airlines need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.

