Top Travel Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 60 Travel employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1TUI69.2=
#2EasyJet61.5▲ 3
#3British Airways53.8▲ 1
#4Expedia43.6▲ 2
#5Jet238.5▼ 3
#6Booking.com35.9▼ 3
#7Virgin23.1▲ 4
#8Airbnb12.8▲ 5
#9Hilton12.8▲ 9
#10Marriott12.8—
#11Booking10.3—
#12Accor7.7—
#13Amadeus7.7—
#14Carnival Uk7.7—
#15Iag7.7▼ 6
#16Hotels.Com5.1—
#17Insight Vacations5.1▲ 2
#18Kuoni5.1▼ 10
#19Sabre5.1—
#20Saga5.1—
#21Vrbo5.1—
#22Agoda2.6—
#23American Express2.6▼ 16
#24ASOS2.6—
#25BCD Travel2.6▼ 11
#26British Airways Holidays2.6—
#27Easyjet Airlines2.6—
#28Edreams Odigeo2.6—
#29Fcm Travel2.6—
#30Flight Centre Group Uk2.6—
#31Flight Centre Uk2.6—
#32Go-ahead2.6—
#33Great Western Railway2.6—
#34Heathrow Airport2.6—
#35Heathrow Enterprises2.6—
#36Hilton Uk2.6—
#37IHG Hotels & Resorts2.6▼ 27
#38Intercontinental Hotels2.6—
#39Lner2.6—
#40Marriott International Uk2.6—
#41Merlin Entertainments2.6—
#42National Express2.6—
#43Network Rail2.6—
#44Ocado2.6—
#45P&O Cruises2.6—
#46Premier Inn2.6▼ 26
#47Royal Caribbean2.6—
#48Sodexo2.6—
#49The National Trust2.6—
#50Thomson2.6—
#51Transferwise2.6—
#52Travelodge2.6—
#53Travelport2.6—
#54Trip.com2.6▼ 30
#55Tui Group Uk2.6—
#56Uk Government2.6—
#57Viking2.6—
#58Virgin Holidays2.6—
#59Virgin Trains2.6—
#60Whitbread2.6▼ 48

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology