Top travel employers in Canada
Air Canada leads Canadian travel with a Visibility score of 87.2 out of 100, 5.1 points ahead of WestJet. Expedia is third. The list covers the 35 travel employers AI recommends to job seekers in Canada.
- 187.2
Air Canada
#1 in Canadian travel#1 for onboarding#1 for Customer Service#1 for OperationsEvery AI recommends it for onboarding, leadership and inclusion, among others. No other Canadian travel employer is named for onboarding by every AI. The travel employer AI recommends most in Canada.
- 282.1
WestJet
Top 3#1 for Customer ServiceEvery AIEvery AI recommends it for leadership, inclusion and job security, among others.
- 369.2
Expedia
Top 3#1 for work-life balance#1 for Marketing#1 for SalesEvery AI recommends it for work-life balance, career growth and pay, among others. No other Canadian travel employer is named for work-life balance by every AI.
- 448.7
Booking.com
Every AIEvery AI recommends it for pay and innovation.
- 541.0
Fairmont
Every AIEvery AI recommends it for interviews.
- 638.5
Marriott
Every AIEvery AI recommends it for interviews.
- 733.3
Flight Centre
Every AIAI recommends it most for work-life balance, onboarding and pay.
- 733.3
Hilton
Every AIEvery AI recommends it for interviews.
- 925.6
Four Seasons
Every AIAI recommends it most for leadership, career growth and interviews.
- 1017.9
Accor
Every AIAI recommends it most for inclusion and pay.
Everyone else
11 to 16Amadeus, CN Rail, Hotels.com, Sabre and 21 moreShow
- 11Amadeus5.1
- 11CN Rail5.1
- 11Hotels.com5.1
- 11Sabre5.1
- 11Trivago5.1
- 16Airbnb2.6
- 16American Express2.6
- 16Bombardier2.6
- 16Carlson Wagonlit2.6
- 16Deloitte2.6
- 16Eaton2.6
- 16Google2.6
- 16Hyatt2.6
- 16Insight Vacations2.6
- 16MDA2.6
- 16Manulife2.6
- 16National Bank Of Canada2.6
- 16Priceline2.6
- 16Shopify2.6
- 16Spirit AeroSystems2.6
- 16TD Bank2.6
- 16TUI2.6
- 16Travelport2.6
- 16Trip.com2.6
- 16TripAdvisor2.6
Best for what candidates ask about
The Canadian travel employer AI recommends most when candidates ask about each topic.
- PayAir Canada
- InnovationAir Canada
- LeadershipAir Canada
- PurposeAir Canada
- Hiring processAir Canada
- Career growthAir Canada
- CultureAir Canada
- Work-life balanceExpedia
- InclusionAir Canada
- InterviewsAir Canada
- OnboardingAir Canada
- Job securityAir Canada
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in CanadaSee the ranking →
- Top travel employers for Marketing in CanadaSee the ranking →
- Top travel employers for Operations in CanadaSee the ranking →
- Top travel employers for Sales in CanadaSee the ranking →
- Top travel employers for Technology & Engineering in CanadaSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is interviews and pay: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 3rd highest score. Elsewhere the lead changes hands: in India, AI recommends MakeMyTrip first.
More than half of the 35 employers score 2.6 or less, while a place in the top ten takes a score of 17.9. The leader's 87.2 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- AustraliaTop pickFlight Centre
- BrazilTop pickCVC
- ChinaTop pickTrip.com
- DenmarkTop pickSAS
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- ItalyTop pickIta Airways
- JapanTop pickJTB
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- South KoreaTop pickKorean Air
- SpainTop pickAmadeus
- SwedenTop pickSAS
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in Canada?
Going by who AI recommends most to Canadian job seekers right now: Air Canada, WestJet, Expedia, Booking.com and Fairmont.
Which Canadian travel employer does AI recommend for work-life balance?
Expedia. No other Canadian travel employer is named by every AI when candidates ask about work-life balance.
Which Canadian travel employer does AI recommend for onboarding?
Air Canada. No other Canadian travel employer is named by every AI when candidates ask about onboarding.
Which Canadian travel employers does AI recommend for leadership?
Air Canada and WestJet are both named by every AI when candidates ask about leadership.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.