Top travel employers in Australia
Flight Centre leads Australian travel with a Visibility score of 79.5 out of 100, 35.9 points ahead of Virgin Australia. Jetstar is third. The list covers the 30 travel employers AI recommends to job seekers in Australia.
- 179.5
Flight Centre
#1 in Australian travel#1 for innovation#1 for leadership#1 for career growthEvery AI recommends it for innovation, leadership and career growth, among others. No other Australian travel employer is named for innovation or leadership by every AI. The travel employer AI recommends most in Australia.
- 243.6
Virgin Australia
Top 3Every AIEvery AI recommends it for inclusion and interviews.
- 335.9
Jetstar
Top 3Every AIAI recommends it most for the hiring process, interviews and job security.
- 433.3
Booking.com
#1 for work-life balanceEvery AIEvery AI recommends it for work-life balance. No other Australian travel employer is named for work-life balance by every AI.
- 530.8
Accor
Every AIAI recommends it most for pay, career growth and job security.
- 628.2
Expedia
Every AIAI recommends it most for work-life balance, interviews and pay, among others.
- 723.1
Marriott
Every AIAI recommends it most for pay, career growth and job security.
- 810.3
AI recommends it most for innovation, work-life balance and career growth, among others. Only one AI mentions it so far.
- 810.3
AI recommends it most for job security, onboarding and career growth, among others. One AI does not mention it yet.
- 810.3
AI recommends it most for leadership, inclusion and career growth, among others. One AI does not mention it yet.
- 810.3
AI recommends it most for job security. One AI does not mention it yet.
Everyone else
12 to 20Google, Agoda, Avis, Europcar Mobility and 15 moreShow
- 12Google7.7
- 13Agoda5.1
- 13Avis5.1
- 13Europcar Mobility5.1
- 13Hertz5.1
- 13Hyatt5.1
- 13Travelport5.1
- 13Trivago5.1
- 20Amadeus2.6
- 20American Express2.6
- 20Bain & Company2.6
- 20Canva2.6
- 20Carlson Wagonlit2.6
- 20Carnival2.6
- 20Hotels.com2.6
- 20Lendlease2.6
- 20Royal Caribbean2.6
- 20Sabre2.6
- 20Scoot2.6
Best for what candidates ask about
The Australian travel employer AI recommends most when candidates ask about each topic.
- PayFlight Centre
- InnovationFlight Centre
- LeadershipFlight Centre
- PurposeJetstar
- Hiring processFlight Centre
- Career growthFlight Centre
- CultureFlight Centre
- Work-life balanceBooking.com
- InclusionFlight Centre
- InterviewsFlight Centre
- OnboardingFlight Centre
- Job securityFlight Centre
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in AustraliaSee the ranking →
- Top travel employers for Marketing in AustraliaSee the ranking →
- Top travel employers for Operations in AustraliaSee the ranking →
- Top travel employers for Sales in AustraliaSee the ranking →
- Top travel employers for Technology & Engineering in AustraliaSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is interviews and career growth: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 8th highest score. Elsewhere the lead changes hands: in India, AI recommends MakeMyTrip first.
More than half of the 30 employers score 5.1 or less, while a place in the top ten takes a score of 10.3. The leader's 79.5 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- BrazilTop pickCVC
- CanadaTop pickAir Canada
- ChinaTop pickTrip.com
- DenmarkTop pickSAS
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- ItalyTop pickIta Airways
- JapanTop pickJTB
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- South KoreaTop pickKorean Air
- SpainTop pickAmadeus
- SwedenTop pickSAS
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in Australia?
Going by who AI recommends most to Australian job seekers right now: Flight Centre, Virgin Australia, Jetstar, Booking.com and Accor.
Which Australian travel employer does AI recommend for innovation?
Flight Centre. No other Australian travel employer is named by every AI when candidates ask about innovation.
Which Australian travel employer does AI recommend for leadership?
Flight Centre. No other Australian travel employer is named by every AI when candidates ask about leadership.
Which Australian travel employer does AI recommend for career growth?
Flight Centre. No other Australian travel employer is named by every AI when candidates ask about career growth.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.