Top travel employers in South Korea
Korean Air leads South Korean travel with a Visibility score of 59.0 out of 100, 33.4 points ahead of Booking.com. Expedia is joint 2nd. The list covers the 30 travel employers AI recommends to job seekers in South Korea.
- 159.0
Korean Air
#1 in South Korean travel#1 for leadership#1 for job security#1 for Customer ServiceEvery AI recommends it for leadership and job security. No other South Korean travel employer is named for leadership or job security by every AI. The travel employer AI recommends most in South Korea.
- 225.6
Booking.com
Top 3#1 for SalesAI recommends it most for work-life balance and career growth. One AI does not mention it yet.
- 225.6
Expedia
Top 3AI recommends it most for work-life balance. One AI does not mention it yet.
- 420.5
Kakao
#1 for Technology & EngineeringAI recommends it most for innovation and career growth. One AI does not mention it yet.
- 420.5
AI recommends it most for pay. One AI does not mention it yet.
- 420.5
AI recommends it most for job security. One AI does not mention it yet.
- 420.5
AI recommends it most for innovation and career growth. One AI does not mention it yet.
- 817.9
Agoda
#1 for MarketingAI recommends it most for career growth. One AI does not mention it yet.
- 817.9
Trip.com
Every AIAI recommends it most for the hiring process, onboarding and work-life balance, among others.
- 1015.4
AI recommends it most for pay. One AI does not mention it yet.
- 1015.4
Marriott
Every AIAI recommends it most for pay.
Everyone else
12 to 23Airbnb, CJ ENM, Coupang, CJ Logistics and 15 moreShow
- 12Airbnb10.3
- 12CJ ENM10.3
- 12Coupang10.3
- 15CJ Logistics7.7
- 15Hilton7.7
- 15Klook7.7
- 18CJ Group5.1
- 18Hotel Shilla5.1
- 18Hyundai Department Store5.1
- 18Lotte Duty Free5.1
- 18Shinsegae5.1
- 23Accor2.6
- 23Hanjin Kal2.6
- 23Hanwha2.6
- 23InterContinental2.6
- 23LY Corp2.6
- 23Lotte Hotel2.6
- 23MakeMyTrip2.6
- 23Samsung2.6
Best for what candidates ask about
The South Korean travel employer AI recommends most when candidates ask about each topic.
- PayKorean Air
- InnovationKorean Air
- LeadershipKorean Air
- PurposeKorean Air
- Hiring processKorean Air
- Career growthKorean Air
- CultureKorean Air
- Work-life balanceBooking.com
- InclusionKorean Air
- InterviewsKorean Air
- OnboardingKorean Air
- Job securityKorean Air
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top travel employers for Customer Service in South KoreaSee the ranking →
- Top travel employers for Marketing in South KoreaSee the ranking →
- Top travel employers for Operations in South KoreaSee the ranking →
- Top travel employers for Sales in South KoreaSee the ranking →
- Top travel employers for Technology & Engineering in South KoreaSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is innovation and career growth: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on inclusion, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for travel, the leader here has the 19th highest score. Elsewhere the lead changes hands: in India, AI recommends MakeMyTrip first.
More than half of the 30 employers score 7.7 or less, while a place in the top ten takes a score of 15.4. The leader's 59.0 shows how far ahead the most recommended employers sit.
Most lists of the best travel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Travel rankings in other countries
- AustraliaTop pickFlight Centre
- BrazilTop pickCVC
- CanadaTop pickAir Canada
- ChinaTop pickTrip.com
- DenmarkTop pickSAS
- FranceTop pickAccor
- GermanyTop pickTUI
- IndiaTop pickMakeMyTrip
- IrelandTop pickRyanair
- ItalyTop pickIta Airways
- JapanTop pickJTB
- MexicoTop pickBooking.com
- NetherlandsTop pickBooking.com
- NorwayTop pickSAS
- Saudi ArabiaTop pickSaudia
- SingaporeTop pickSingapore Airlines
- SpainTop pickAmadeus
- SwedenTop pickSAS
- SwitzerlandTop pickSWISS
- United Arab EmiratesTop pickEmirates
- United KingdomTop pickTUI
- United StatesTop pickExpedia
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top travel companies to work for in South Korea?
Going by who AI recommends most to South Korean job seekers right now: Korean Air, Booking.com, Expedia, Kakao and Lotte.
Which South Korean travel employer does AI recommend for leadership?
Korean Air. No other South Korean travel employer is named by every AI when candidates ask about leadership.
Which South Korean travel employer does AI recommend for job security?
Korean Air. No other South Korean travel employer is named by every AI when candidates ask about job security.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.