Employer Visibility Snapshot
Iag ranks #5 of 34 Airline employers in United Kingdom on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 17.9 out of 100. Across all 1415 tracked employers in United Kingdom, Iag ranks #199.
AI models most frequently position Iag alongside British Airways, EasyJet, and Virgin when discussing Airline employers.
The company shows strongest employer visibility in Career Opportunities, Company Culture and Innovation. Visibility gaps exist in Application & Communication, Candidate Feedback and Compensation, where competitors tend to dominate the AI narrative.
Iag's Visibility Score has risen from 12.5 to 17.9 across its last 4 measurements (since January 2026), climbing 2 places in the Airline rankings. Over that period it has moved ahead of TUI and Airbus. It now trails Jet2 by 48.8 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/iag.
Theme rankings — Airline, United Kingdom
| Theme | Rank | Score |
|---|---|---|
| Mission, Purpose & Impact | #4 | 66.7 |
| Innovation | #5 | 33.3 |
| Leadership | #6 | 33.3 |
| Company Culture | #7 | 33.3 |
| Job Security | #10 | 33.3 |
| Career Opportunities | #10 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #13 | 4.2 |
| February 2026 | #8 | 10.4 |
| January 2026 | #7 | 12.5 |
FAQs
What does Iag's Employer Visibility Score mean?
Iag's Visibility Score of 17.9 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Iag when candidates ask about Airline employers. A higher score means greater discoverability in AI-powered job research.
How does Iag compare to competitors?
Iag ranks #5 out of 34 Airline companies. AI most frequently mentions Iag alongside British Airways, EasyJet, Virgin, Jet2, TUI. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Iag.
How can Iag improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Iag is underrepresented and provides strategic recommendations to close those gaps.
How often is Iag's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Iag is described in response to candidate research queries.
Does Iag need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.