Top apparel employers in Australia
Cotton On leads Australian apparel with a Visibility score of 66.7 out of 100, 30.8 points ahead of Myer. Nike is third. The list covers the 39 apparel employers AI recommends to job seekers in Australia.
- 166.7
Cotton On
#1 in Australian apparel#1 for career growth#1 for culture#1 for work-life balanceEvery AI recommends it for career growth, culture and work-life balance, among others. No other Australian apparel employer is named for career growth or culture by every AI. The apparel employer AI recommends most in Australia.
- 235.9
Myer
Top 3#1 for E-commerce & Digital#1 for Retail OperationsEvery AIAI recommends it most for career growth and pay.
- 330.8
Nike
Top 3#1 for onboardingEvery AIEvery AI recommends it for onboarding. No other Australian apparel employer is named for onboarding by every AI.
- 428.2
adidas
Every AIAI recommends it most for onboarding, pay and job security, among others.
- 523.1
Wesfarmers
Every AIAI recommends it most for culture, inclusion and job security.
- 617.9
Kmart
Every AIAI recommends it most for culture.
- 617.9
AI recommends it most for inclusion, career growth and onboarding, among others. One AI does not mention it yet.
- 815.4
AI recommends it most for leadership and work-life balance. One AI does not mention it yet.
- 815.4
Target
Every AIAI recommends it most for inclusion.
- 1012.8
Patagonia
#1 for purposeEvery AIEvery AI recommends it for purpose. No other Australian apparel employer is named for purpose by every AI.
- 1012.8
AI recommends it most for work-life balance. One AI does not mention it yet.
Everyone else
12 to 25Billabong, Boardriders, JB Hi-Fi, Uniqlo and 24 moreShow
- 12Billabong10.3
- 12Boardriders10.3
- 12JB Hi-Fi10.3
- 12Uniqlo10.3
- 12Woolworths Group10.3
- 17H&M7.7
- 17Universal Store7.7
- 17Woolworths Holdings7.7
- 20ASOS5.1
- 20Global Fashion Group5.1
- 20Hanesbrands5.1
- 20Sussan Group5.1
- 20Under Armour5.1
- 25Apple2.6
- 25Asics2.6
- 25Bestseller2.6
- 25Big W2.6
- 25Bunnings2.6
- 25Fast Retailing2.6
- 25Flipkart2.6
- 25Harvey Norman2.6
- 25J.Crew2.6
- 25Levi Strauss2.6
- 25Lovisa2.6
- 25PUMA2.6
- 25Spotlight2.6
- 25Super Retail Group2.6
- 25Zara2.6
Best for what candidates ask about
The Australian apparel employer AI recommends most when candidates ask about each topic.
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top apparel employers for Design in AustraliaSee the ranking →
- Top apparel employers for E-commerce & Digital in AustraliaSee the ranking →
- Top apparel employers for Marketing in AustraliaSee the ranking →
- Top apparel employers for Retail Operations in AustraliaSee the ranking →
- Top apparel employers for Supply Chain in AustraliaSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is job security and onboarding: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for apparel, the leader here has the 13th highest score. Elsewhere the lead changes hands: in Sweden, AI recommends H&M first.
More than half of the 39 employers score 5.1 or less, while a place in the top ten takes a score of 12.8. The leader's 66.7 shows how far ahead the most recommended employers sit.
Most lists of the best apparel companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Apparel rankings in other countries
- BrazilTop pickLojas Renner
- CanadaTop pickRoots
- ChinaTop pickNike
- DenmarkTop pickBestseller
- FranceTop pickLVMH
- GermanyTop pickadidas
- IndiaTop pickArvind
- IrelandTop pickPrimark
- ItalyTop pickPrada
- JapanTop pickUniqlo
- MexicoTop pickLevi Strauss
- NetherlandsTop pickH&M
- NorwayTop pickH&M
- Saudi ArabiaTop pickH&M
- SingaporeTop pickUniqlo
- South KoreaTop pickShinsegae
- SpainTop pickInditex
- SwedenTop pickH&M
- SwitzerlandTop pickRichemont
- United Arab EmiratesTop pickH&M
- United KingdomTop pickASOS
- United StatesTop pickNike
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top apparel companies to work for in Australia?
Going by who AI recommends most to Australian job seekers right now: Cotton On, Myer, Nike, adidas and Wesfarmers.
Which Australian apparel employer does AI recommend for purpose?
Patagonia. No other Australian apparel employer is named by every AI when candidates ask about purpose.
Which Australian apparel employer does AI recommend for career growth?
Cotton On. No other Australian apparel employer is named by every AI when candidates ask about career growth.
Which Australian apparel employer does AI recommend for culture?
Cotton On. No other Australian apparel employer is named by every AI when candidates ask about culture.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.