Patagonia — Employer Visibility Index
Patagonia ranks #1 of 47 Apparel employers in United States on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 88.2 out of 100. Across all 944 tracked employers in United States, Patagonia ranks #16.
Patagonia is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 47 Apparel companies in the PerceptionX index. AI models most frequently position Patagonia alongside Nike, Lululemon, and Ralph Lauren when discussing Apparel employers. The company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback. Visibility gaps exist in Career Opportunities, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United States)
| Theme | Rank | Score |
|---|---|---|
| Social Impact | #1 | 100 |
| Candidate Feedback | #1 | 100 |
| Wellbeing & Balance | #1 | 100 |
| Innovation | #2 | 100 |
| Leadership | #2 | 100 |
| Mission & Purpose | #2 | 100 |
| Onboarding Experience | #2 | 100 |
| Inclusion | #3 | 100 |
| Company Culture | #3 | 100 |
| Application Process | #3 | 100 |
| Candidate Communication | #3 | 100 |
| Security & Perks | #6 | 100 |
| Interview Experience | #6 | 50 |
| Rewards & Recognition | #6 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #1 | 81.6 |
| 2026-02 | #2 | 63 |
| 2026-03 | #3 | 50 |
| 2026-04 | #1 | 68.8 |
Other industries
- Retail: ranked #10 (score 18.8)
- FMCG: ranked #19 (score 9.4)
- Manufacturing & Industrial: ranked #34 (score 7)
- Electronics: ranked #64 (score 2.5)
- Logistics: ranked #36 (score 2.4)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/patagonia.