Top Apparel Employers in United States — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 47 Apparel employers in United States by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Patagonia | 88.2 | = |
| #2 | Nike | 85.3 | = |
| #3 | Lululemon | 58.8 | = |
| #4 | Ralph Lauren | 41.2 | ▲ 4 |
| #5 | Gap | 35.3 | = |
| #6 | The North Face | 35.3 | ▼ 2 |
| #7 | Rei | 23.5 | ▲ 19 |
| #8 | Under Armour | 23.5 | ▲ 20 |
| #9 | Vans | 23.5 | ▼ 3 |
| #10 | Timberland | 17.6 | ▲ 4 |
| #11 | American Eagle Outfitters | 14.7 | ▼ 1 |
| #12 | Athleta | 14.7 | ▼ 1 |
| #13 | Carhartt | 14.7 | ▲ 4 |
| #14 | Nordstrom | 14.7 | ▲ 6 |
| #15 | Tapestry | 14.7 | ▲ 6 |
| #16 | Columbia Sportswear | 11.8 | ▼ 9 |
| #17 | Vuori | 11.8 | — |
| #18 | Zappos | 11.8 | ▼ 3 |
| #19 | PVH | 8.8 | ▲ 19 |
| #20 | Aritzia | 5.9 | ▲ 11 |
| #21 | Converse | 5.9 | ▲ 24 |
| #22 | Foot Locker | 5.9 | ▲ 26 |
| #23 | Rei Co-op | 5.9 | ▲ 4 |
| #24 | TJX | 5.9 | ▲ 17 |
| #25 | Abercrombie & Fitch | 2.9 | ▼ 9 |
| #26 | Able | 2.9 | ▲ 3 |
| #27 | Adidas | 2.9 | ▼ 5 |
| #28 | American Eagle | 2.9 | — |
| #29 | Ann Taylor | 2.9 | ▲ 1 |
| #30 | Anthropologie | 2.9 | — |
| #31 | Banana Republic | 2.9 | ▼ 18 |
| #32 | Coach | 2.9 | ▼ 14 |
| #33 | Deckers Brands | 2.9 | ▲ 13 |
| #34 | Dickies | 2.9 | ▲ 1 |
| #35 | Gucci | 2.9 | — |
| #36 | Kate Spade | 2.9 | ▼ 12 |
| #37 | L.l.bean | 2.9 | ▼ 1 |
| #38 | LVMH | 2.9 | ▲ 12 |
| #39 | Macy's | 2.9 | ▲ 12 |
| #40 | New Balance | 2.9 | ▼ 21 |
| #41 | Reformation | 2.9 | ▼ 2 |
| #42 | Savage X Fenty | 2.9 | ▲ 13 |
| #43 | Stitch Fix | 2.9 | ▼ 31 |
| #44 | Tailored Brands | 2.9 | ▼ 35 |
| #45 | Target | 2.9 | — |
| #46 | Urban Outfitters | 2.9 | ▼ 4 |
| #47 | Vera Bradley | 2.9 | ▲ 14 |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.