Top Apparel Employers in United States — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 77 Apparel employers in United States by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-09.

RankCompanyVisibility ScoreChange
#1Nike69.2▲ 1
#2Lululemon53.8▲ 1
#3Patagonia51.3▼ 2
#4Under Armour41▲ 26
#5Gap35.9▲ 1
#6Adidas33.3▲ 18
#7Vf33.3▼ 3
#8The North Face30.8▼ 3
#9Vans30.8▼ 2
#10Timberland28.2▲ 5
#11American Eagle Outfitters17.9=
#12Columbia Sportswear17.9▼ 4
#13Hanesbrands12.8—
#14Tapestry12.8▲ 9
#15Abercrombie & Fitch10.3▲ 2
#16Rei10.3▲ 12
#17Athleta7.7▼ 5
#18Banana Republic7.7▼ 4
#19Coach7.7=
#20Dickies7.7▲ 17
#21Kate Spade7.7▲ 5
#22L.l.bean7.7▲ 16
#23Macy's7.7▲ 31
#24Nordstrom7.7▼ 3
#25North Face7.7—
#26Ralph Lauren7.7▼ 17
#27Reformation7.7▲ 14
#28Stitch Fix7.7▼ 15
#29Uniqlo7.7—
#30Amazon Fashion5.1—
#31Calvin Klein5.1▲ 15
#32J.crew5.1▼ 7
#33Levi's5.1▲ 19
#34Madewell5.1—
#35PVH5.1▲ 5
#36Pvh Corp.5.1▼ 14
#37Sephora5.1▲ 5
#38Target5.1—
#39TJX5.1▲ 4
#40Tommy Hilfiger5.1▲ 24
#41Walmart5.1—
#42Zara5.1—
#43Adidas America2.6—
#44Aeo2.6—
#45American Eagle2.6—
#46Bloomingdale's2.6—
#47Carters Inc.2.6—
#48Converse2.6▼ 1
#49Costco2.6▼ 13
#50Deckers Outdoor Corp.2.6—
#51Dior2.6—
#52Farfetch2.6—
#53Google2.6—
#54Hanesbrand2.6—
#55Hanesbrands Inc.2.6—
#56Hollister2.6—
#57Jansport2.6—
#58Jimmy Choo2.6—
#59L.l. Bean2.6▼ 20
#60Louis Vuitton2.6—
#61Lululemon Athletica Inc.2.6—
#62LVMH2.6▼ 9
#63Michael Kors2.6▼ 8
#64Netflix2.6—
#65Perry Ellis International2.6—
#66Reebok2.6—
#67Ross Stores2.6▼ 8
#68Scheels2.6—
#69Tailored Brands2.6▼ 59
#70Techstyle Fashion Group2.6—
#71Ulta Beauty2.6—
#72Van Heusen2.6—
#73Versace2.6—
#74Victoria's Secret2.6—
#75Wrangler2.6—
#76Zalando2.6—
#77Zappos2.6▼ 61

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology