Under Armour — Employer Visibility Index
Under Armour ranks #8 of 47 Apparel employers in United States on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 23.5 out of 100. Across all 944 tracked employers in United States, Under Armour ranks #221.
Under Armour is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #8 out of 47 Apparel companies in the PerceptionX index. AI models most frequently position Under Armour alongside Patagonia, Nike, and Lululemon when discussing Apparel employers. The company shows strongest employer visibility in Candidate Communication, Career Opportunities and Inclusion. Visibility gaps exist in Application Process, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United States)
| Theme | Rank | Score |
|---|---|---|
| Innovation | #8 | 50 |
| Mission & Purpose | #8 | 50 |
| Onboarding Experience | #8 | 33.3 |
| Candidate Communication | #9 | 50 |
| Leadership | #10 | 50 |
| Career Opportunities | #12 | 50 |
| Inclusion | #14 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #6 | 31.6 |
| 2026-02 | #7 | 19.6 |
| 2026-04 | #28 | 6.3 |
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/under-armour.