Employer Visibility Snapshot
Under Armour ranks #4 of 77 Apparel employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 41.0 out of 100. Across all 1451 tracked employers in United States, Under Armour ranks #152.
AI models most frequently position Under Armour alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.
The company shows strongest employer visibility in Candidate Feedback, Career Opportunities and Compensation. Visibility gaps exist in Application & Communication, Company Culture and Mission, Purpose & Impact, where competitors tend to dominate the AI narrative.
Under Armour's Visibility Score has risen from 31.6 to 41 across its last 4 measurements (since January 2026), climbing 2 places in the Apparel rankings. Over that period it has moved ahead of Gap and American Eagle Outfitters. It now trails Patagonia by 10.3 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/under-armour.
Theme rankings — Apparel, United States
| Theme | Rank | Score |
|---|---|---|
| Leadership | #2 | 100 |
| Career Opportunities | #3 | 66.7 |
| Innovation | #4 | 66.7 |
| Compensation | #5 | 66.7 |
| Candidate Feedback | #6 | 66.7 |
| Interview Experience | #11 | 33.3 |
| Wellbeing & Balance | #13 | 33.3 |
| Onboarding | #14 | 33.3 |
| Inclusion | #18 | 33.3 |
| Job Security | #24 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #30 | 6.3 |
| February 2026 | #8 | 19.6 |
| January 2026 | #6 | 31.6 |
FAQs
What does Under Armour's Employer Visibility Score mean?
Under Armour's Visibility Score of 41.0 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Under Armour when candidates ask about Apparel employers. A higher score means greater discoverability in AI-powered job research.
How does Under Armour compare to competitors?
Under Armour ranks #4 out of 77 Apparel companies. AI most frequently mentions Under Armour alongside Nike, Lululemon, Patagonia, Gap, Adidas. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Under Armour.
How can Under Armour improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Under Armour is underrepresented and provides strategic recommendations to close those gaps.
How often is Under Armour's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Under Armour is described in response to candidate research queries.
Does Under Armour need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.