Top 10 in Australian retailRecommended by every AI

Wesfarmers ranks 7th of 51 in Australian retail, with a Visibility score of 43.6 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for leadership. Woolworths Group leads the ranking, 38.5 points ahead of Wesfarmers. It also appears in 5 other Australian rankings, placing 4th in manufacturing and industrial.

Data updated:

Visibility43.67th of 51 in Australian retail, 2.6 points behind Bunnings
Sentiment Does AI speak well of Wesfarmers?Relevance Does it reach the people Wesfarmers hires?

Rank by job function

Overall in Australian retail: 7th

Ranked 3rd for Supply Chain in Australia. Open a job to see who else AI recommends.

  1. Supply Chain77%3rd of 46
    ▲ 4 above its overall rankSee the Supply Chain ranking
    AI's top picksWoolworths GroupColesKmart
  2. Technology & Engineering54%5th of 36
    ▲ 2 above its overall rankSee the Technology & Engineering ranking
    AI's top picksWoolworths GroupColesJB Hi-Fi
  3. Merchandising67%6th of 49
    ▲ 1 above its overall rankSee the Merchandising ranking
    AI's top picksWoolworths GroupColesKmart
  4. Store Operations59%6th of 55
    ▲ 1 above its overall rankSee the Store Operations ranking
    AI's top picksColesWoolworths GroupKmart
  5. E-commerce & Digital49%6th of 42
    ▲ 1 above its overall rankSee the E-commerce & Digital ranking
    AI's top picksMyerJB Hi-FiWoolworths Group

Score: the share of AI answers that name Wesfarmers when candidates in that job ask about employers.

What candidates ask about

Wesfarmers is one of AI's top picks in Australian retail for leadership, purpose and work-life balance. AI does not recommend Wesfarmers at all for pay, hiring process and culture.

TopicDoes AI recommend Wesfarmers?Who AI recommends most
PayNot mentionedWoolworths GroupColes
InnovationYesWoolworths GroupColes
LeadershipYes, a top pickWoolworths GroupColesJB Hi-Fi+2 more
PurposeYes, a top pickKmartBunningsWesfarmers+2 more
Hiring processNot mentionedWoolworths GroupColesJB Hi-Fi+1 more
Career growthYesWoolworths GroupColesJB Hi-Fi+2 more
CultureNot mentionedWoolworths GroupColesKmart+4 more
Work-life balanceYes, a top pickWoolworths GroupJB Hi-FiKmart+2 more
InclusionYesWoolworths GroupColesBunnings
InterviewsYesWoolworths GroupColesJB Hi-Fi+1 more
OnboardingYesWoolworths GroupColes
Job securityYesWoolworths GroupColesALDI
Who AI recommends most: the employers in Australian retail named by the most AIs for that topic.See exactly what AI says about Wesfarmers on each topic

Take control of how AI presents Wesfarmers

Visibility is only the start. PerceptionX shows how AI describes Wesfarmers next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Australian retail

  1. 1Woolworths Group82.1
  2. 2Coles79.5
  3. 3JB Hi-Fi56.4
  4. 4Kmart53.8
  5. 4Myer53.8
See all 51

Employers near Wesfarmers in Australian retail

  1. 4Kmart53.8
  2. 4Myer53.8
  3. 6Bunnings46.2
  4. 8Target41.0
  5. 9Big W28.2

Wesfarmers in other Australian rankings

Read our article: Top retail companies to work for →

Questions about Wesfarmers

What is Wesfarmers's reputation as an employer, according to AI?

It is 7th of 51 retail employers in Australia. Every AI recommends it for leadership.

What does Wesfarmers's Visibility score mean?

It is how often AI recommends Wesfarmers when job seekers ask about retail employers in Australia, out of 100. A higher score means candidates are more likely to hear about Wesfarmers when they ask AI where to work.

How does Wesfarmers compare to its competitors?

Woolworths Group and Coles are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Wesfarmers. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Wesfarmers wants to hire.

How can Wesfarmers improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Wesfarmers's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Wesfarmers need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.