Big W
Big W ranks 9th of 51 in Australian retail, with a Visibility score of 28.2 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for culture and interviews. Woolworths Group leads the ranking, 53.9 points ahead of Big W. It also appears in 1 other Australian ranking, placing joint 25th in apparel.
What candidates ask about
Big W is one of AI's top picks in Australian retail for culture. AI does not recommend Big W at all for purpose, hiring process, work-life balance and inclusion.
| Topic | Does AI recommend Big W? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | Woolworths GroupColes | |
| Innovation | Yes | Woolworths GroupColes | |
| Leadership | Yes | Woolworths GroupColesJB Hi-Fi+2 more | |
| Purpose | Not mentioned | KmartBunningsWesfarmers+2 more | |
| Hiring process | Not mentioned | Woolworths GroupColesJB Hi-Fi+1 more | |
| Career growth | Yes | Woolworths GroupColesJB Hi-Fi+2 more | |
| Culture | Yes, a top pick | Woolworths GroupColesKmart+4 more | |
| Work-life balance | Not mentioned | Woolworths GroupJB Hi-FiKmart+2 more | |
| Inclusion | Not mentioned | Woolworths GroupColesBunnings | |
| Interviews | Yes | Woolworths GroupColesJB Hi-Fi+1 more | |
| Onboarding | Yes | Woolworths GroupColes | |
| Job security | Yes | Woolworths GroupColesALDI |
Take control of how AI presents Big W
Visibility is only the start. PerceptionX shows how AI describes Big W next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Australian retail
- 1Woolworths Group82.1
- 2Coles79.5
- 3JB Hi-Fi56.4
- 4Kmart53.8
- 4Myer53.8
Employers near Big W in Australian retail
- 6Bunnings46.2
- 7Wesfarmers43.6
- 8Target41.0
- 10ALDI20.5
- 10Officeworks20.5
Big W in other Australian rankings
Questions about Big W
What is Big W's reputation as an employer, according to AI?
It is 9th of 51 retail employers in Australia. AI recommends it most for culture and interviews.
What does Big W's Visibility score mean?
It is how often AI recommends Big W when job seekers ask about retail employers in Australia, out of 100. A higher score means candidates are more likely to hear about Big W when they ask AI where to work.
How does Big W compare to its competitors?
Woolworths Group and Coles are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Big W. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Big W wants to hire.
How can Big W improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Big W's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Big W need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.