Top Apparel Employers in United Kingdom — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 45 Apparel employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Marks & Spencer | 52.1 | ▲ 1 |
| #2 | ASOS | 50 | ▲ 1 |
| #3 | Burberry | 47.9 | ▼ 2 |
| #4 | Primark | 20.8 | ▲ 1 |
| #5 | Nike | 16.7 | ▲ 5 |
| #6 | Adidas | 14.6 | ▼ 2 |
| #7 | Dr. Martens | 12.5 | ▲ 4 |
| #8 | Alexander Mcqueen | 8.3 | = |
| #9 | Chanel | 8.3 | — |
| #10 | Clarks | 8.3 | ▲ 10 |
| #11 | John Lewis Partnership | 8.3 | ▼ 2 |
| #12 | LVMH | 6.3 | ▲ 15 |
| #13 | Coats | 4.2 | ▼ 7 |
| #14 | Jd Sports Fashion | 4.2 | ▼ 2 |
| #15 | John Lewis | 4.2 | ▲ 10 |
| #16 | Kering | 4.2 | — |
| #17 | Lululemon | 4.2 | ▲ 9 |
| #18 | Marks and Spencer | 4.2 | ▲ 10 |
| #19 | Patagonia | 4.2 | ▼ 12 |
| #20 | Ralph Lauren | 4.2 | ▲ 14 |
| #21 | River Island | 4.2 | ▼ 7 |
| #22 | Ted Baker | 4.2 | ▲ 13 |
| #23 | Toast | 4.2 | ▲ 16 |
| #24 | Airbus | 2.1 | — |
| #25 | Associated British Foods | 2.1 | — |
| #26 | Converse | 2.1 | — |
| #27 | Deckers Brands | 2.1 | — |
| #28 | Gucci | 2.1 | ▼ 6 |
| #29 | IKEA | 2.1 | ▼ 5 |
| #30 | Levi's | 2.1 | — |
| #31 | New Look | 2.1 | — |
| #32 | Pandora | 2.1 | — |
| #33 | Paul Smith | 2.1 | ▼ 4 |
| #34 | Pentland Brands | 2.1 | ▼ 4 |
| #35 | Puma | 2.1 | ▼ 3 |
| #36 | Sainsbury's | 2.1 | — |
| #37 | Selfridges | 2.1 | ▼ 22 |
| #38 | Sports Direct | 2.1 | — |
| #39 | Tesco | 2.1 | ▼ 3 |
| #40 | The North Face | 2.1 | ▼ 3 |
| #41 | Timberland | 2.1 | — |
| #42 | Uniqlo | 2.1 | — |
| #43 | Vans | 2.1 | — |
| #44 | Waitrose | 2.1 | — |
| #45 | Whsmith | 2.1 | — |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.