Top Apparel Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 58 Apparel employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1ASOS74.4▲ 2
#2Marks & Spencer66.7=
#3Burberry64.1▼ 2
#4Primark38.5▲ 1
#5Ted Baker28.2▲ 30
#6John Lewis Partnership23.1▲ 3
#7Patagonia20.5=
#8Boohoo17.9▲ 10
#9Adidas15.4▼ 5
#10Nike12.8=
#11River Island12.8▲ 3
#12Adidas Uk10.3—
#13Ab Foods7.7—
#14Dr. Martens7.7▼ 3
#15H & M7.7—
#16M & S7.7—
#17Nike Uk7.7—
#18Paul Smith7.7▲ 11
#19Uniqlo7.7—
#20Alexander Mcqueen5.1▼ 12
#21Inditex5.1—
#22Jd Sports Fashion5.1▼ 10
#23John Lewis5.1▲ 2
#24Marks and Spencer5.1▲ 4
#25Topshop5.1—
#26Zara5.1—
#27Adidas Runtastic2.6—
#28Arcadia2.6▼ 11
#29Associated British Foods2.6—
#30Boohoogroup2.6—
#31Boots2.6—
#32B & Q2.6—
#33Clarks2.6▼ 13
#34Coats2.6▼ 28
#35Converse2.6—
#36Farfetch2.6—
#37Frasers Group2.6—
#38Hugo Boss Uk2.6—
#39Kering2.6—
#40Levi'S Uk2.6—
#41Matalan2.6—
#42Missguided2.6—
#43Moncler2.6—
#44Pentland Brands2.6▼ 14
#45Puma2.6▼ 13
#46Qvc2.6—
#47Rei2.6—
#48Selfridges2.6▼ 33
#49Shopify2.6—
#50The Body Shop2.6—
#51The North Face2.6▼ 14
#52The White Company2.6—
#53Timberland2.6—
#54Tommy Hilfiger Uk2.6—
#55Very Group2.6—
#56Vf2.6—
#57Waitrose2.6—
#58Waitrose & Partners2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology