Bestseller ranks joint 24th of 75 in Chinese apparel, with a Visibility score of 5.1 out of 100. It was not in this ranking in April 2026, when the list had 39 employers. AI recommends it most for career growth and job security. Nike leads the ranking, 51.3 points ahead of Bestseller. Outside China, AI ranks it first in Denmark.

Data updated:

Visibility5.1Joint 24th of 75 in Chinese apparel, 2.6 points behind Shenzhou
Sentiment Does AI speak well of Bestseller?Relevance Does it reach the people Bestseller hires?

Rank by country

Visibility in apparel in each country. Open a country for AI's other picks and the topics behind the score.

  1. Denmark79.51st of 21
    Closest rivalsJack & JonesVero ModaH&M
    Top pick forPayInnovationLeadership
  2. Norway10.3Joint 6th of 18
    AI's top picks thereH&MDressmannLindex
    Top pick forCareer growth
    Not mentioned forLeadershipHiring processCulture
  3. China5.1Joint 24th of 75
    AI's top picks thereNikeH&Madidas
    Strongest onCareer growthJob security
    Not mentioned forPayInnovationLeadership
  4. Australia2.6Joint 25th of 39
    AI's top picks thereCotton OnMyerNike
    Strongest onCulture
    Not mentioned forPayInnovationLeadership
  5. Germany2.6Joint 21st of 36
    AI's top picks thereadidasPUMAZalando
    Strongest onInclusion
    Not mentioned forPayInnovationLeadership
  6. Netherlands2.6Joint 20th of 38
    AI's top picks thereH&MPVHZalando
    Strongest onInterviews
    Not mentioned forPayInnovationLeadership
  7. Switzerland2.6Joint 25th of 46
    AI's top picks thereRichemontBallyH&M
    Strongest onPay
    Not mentioned forInnovationLeadershipPurpose

Visibility score out of 100, in the same industry wherever Bestseller is ranked in it.

Rank by job function

Overall in Chinese apparel: joint 24th

Bestseller is outside the top 10 for every job function in Chinese apparel. Open a job to see who else AI recommends.

  1. Supply Chain5%Outside top 10
    AI's top picksadidasNikeH&M
  2. E-commerce & Digital3%Outside top 10
    AI's top picksLi-NingNikeUniqlo
  3. Design0%Not named
    AI's top picksNikeadidasH&M
  4. Marketing0%Not named
    AI's top picksNikeadidasH&M
  5. Retail Operations0%Not named
    AI's top picksNikeH&Madidas

Score: the share of AI answers that name Bestseller when candidates in that job ask about employers.

What candidates ask about

Bestseller is not AI's top pick in Chinese apparel for any topic yet. AI does not recommend Bestseller at all for pay, innovation, leadership, purpose, hiring process, culture, work-life balance, inclusion, interviews and onboarding.

TopicDoes AI recommend Bestseller?Who AI recommends most
PayNot mentionedDiorGucciLVMH+1 more
InnovationNot mentionedAnta SportsLi-NingBosideng
LeadershipNot mentionedAnta SportsYoungor
PurposeNot mentionedAnta SportsPatagonia
Hiring processNot mentionedNikeH&Madidas+1 more
Career growthYesAnta SportsLi-Ning
CultureNot mentionedNikeH&Madidas+1 more
Work-life balanceNot mentionedNikeZara
InclusionNot mentionedNikeH&M
InterviewsNot mentionedadidas
OnboardingNot mentionedH&M
Job securityYesYoungor
Who AI recommends most: the employers in Chinese apparel named by the most AIs for that topic.See exactly what AI says about Bestseller on each topic

Take control of how AI presents Bestseller

Visibility is only the start. PerceptionX shows how AI describes Bestseller next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Chinese apparel

  1. 1Nike56.4
  2. 2H&M53.8
  3. 2adidas53.8
  4. 4Anta Sports43.6
  5. 5Li-Ning38.5
See all 75

Employers near Bestseller in Chinese apparel

  1. 24Alibaba5.1
  2. 24Burberry5.1
  3. 24Chanel5.1
  4. 24Decathlon5.1
  5. 24Esquel5.1

Questions about Bestseller

What is Bestseller's reputation as an employer, according to AI?

It is joint 24th of 75 apparel employers in China. AI recommends it most for career growth and job security.

What does Bestseller's Visibility score mean?

It is how often AI recommends Bestseller when job seekers ask about apparel employers in China, out of 100. A higher score means candidates are more likely to hear about Bestseller when they ask AI where to work.

How does Bestseller compare to its competitors?

Nike and H&M are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Bestseller. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Bestseller wants to hire.

How can Bestseller improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Bestseller's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Bestseller need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.