Top Apparel Employers in Germany — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 40 Apparel employers in Germany by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Adidas | 84.6 | = |
| #2 | Puma | 69.2 | = |
| #3 | Zalando | 69.2 | ▲ 1 |
| #4 | Hugo Boss | 64.1 | ▼ 1 |
| #5 | About You | 28.2 | ▲ 3 |
| #6 | H & M | 25.6 | — |
| #7 | S.Oliver | 17.9 | — |
| #8 | C & A | 12.8 | — |
| #9 | Otto | 12.8 | ▲ 16 |
| #10 | Bonprix | 10.3 | — |
| #11 | Esprit | 10.3 | ▲ 7 |
| #12 | Jack Wolfskin | 10.3 | ▼ 6 |
| #13 | Patagonia | 10.3 | — |
| #14 | Engelbert Strauss | 7.7 | ▼ 4 |
| #15 | Ernsting'S Family | 7.7 | — |
| #16 | Deichmann | 5.1 | ▼ 7 |
| #17 | Hunkemöller | 5.1 | — |
| #18 | Louis Vuitton | 5.1 | — |
| #19 | LVMH | 5.1 | — |
| #20 | Adidas Group | 2.6 | — |
| #21 | Beiersdorf | 2.6 | ▼ 7 |
| #22 | Bestseller | 2.6 | — |
| #23 | Breuninger | 2.6 | — |
| #24 | Burberry | 2.6 | — |
| #25 | Dior | 2.6 | — |
| #26 | Galeria Karstadt Kaufhof | 2.6 | — |
| #27 | Inditex | 2.6 | ▼ 22 |
| #28 | Jack & Jones | 2.6 | — |
| #29 | Jack&Jones | 2.6 | — |
| #30 | Kering | 2.6 | ▼ 9 |
| #31 | Peek & Cloppenburg | 2.6 | — |
| #32 | Puma Germany | 2.6 | — |
| #33 | Reebok | 2.6 | — |
| #34 | S.oliver | 2.6 | — |
| #35 | S. Oliver | 2.6 | — |
| #36 | Takko Fashion | 2.6 | — |
| #37 | Taylormade | 2.6 | — |
| #38 | Tchibo | 2.6 | — |
| #39 | Vero Moda | 2.6 | — |
| #40 | Zara | 2.6 | ▼ 33 |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.