Top Apparel Employers in Germany — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 18 Apparel employers in Germany by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Adidas | 83.3 | = |
| #2 | Puma | 81.3 | = |
| #3 | Hugo Boss | 70.8 | = |
| #4 | Zalando | 54.2 | = |
| #5 | About You | 18.8 | ▲ 3 |
| #6 | Engelbert Strauss | 12.5 | ▲ 4 |
| #7 | Jack Wolfskin | 12.5 | ▼ 1 |
| #8 | Otto | 10.4 | ▲ 17 |
| #9 | Deichmann | 8.3 | = |
| #10 | Esprit | 6.3 | ▲ 8 |
| #11 | Inditex | 6.3 | ▼ 6 |
| #12 | Breuninger | 2.1 | — |
| #13 | Gucci | 2.1 | — |
| #14 | Jil Sander | 2.1 | ▼ 2 |
| #15 | Max Mara | 2.1 | — |
| #16 | Nivea | 2.1 | — |
| #17 | Peek & Cloppenburg | 2.1 | — |
| #18 | Zara | 2.1 | ▼ 11 |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.