Kuoni ranks joint 16th of 54 in UK travel, with a Visibility score of 5.1 out of 100. In April 2026 it ranked 8th of 28. The list is a different size now, so the scores are not compared directly. AI recommends it most for leadership and pay. TUI leads the ranking, 66.7 points ahead of Kuoni. AI also ranks it in 4 other countries, best placed 2nd in Switzerland.

Data updated:

Visibility5.1Joint 16th of 54 in UK travel, 2.6 points behind IAG
Sentiment Does AI speak well of Kuoni?Relevance Does it reach the people Kuoni hires?

Rank by country

Visibility in travel in each country. Open a country for AI's other picks and the topics behind the score.

  1. Switzerland48.72nd of 42
    AI's top picks thereSWISSLufthansaBooking.com
    Top pick forCultureOnboarding
  2. United Kingdom5.1Joint 16th of 54
    AI's top picks thereTUIeasyJetBritish Airways
    Strongest onPayLeadership
    Not mentioned forInnovationPurposeHiring process
  3. China2.6Joint 23rd of 54
    AI's top picks thereTrip.comAlibabaMarriott
    Strongest onJob security
    Not mentioned forPayInnovationLeadership
  4. Ireland2.6Joint 20th of 44
    AI's top picks thereRyanairAer LingusBooking.com
    Strongest onJob security
    Not mentioned forPayInnovationLeadership
  5. Netherlands2.6Joint 20th of 30
    AI's top picks thereBooking.comKLMTUI
    Strongest onLeadership
    Not mentioned forPayInnovationPurpose

Visibility score out of 100, in the same industry wherever Kuoni is ranked in it.

Rank by job function

Overall in UK travel: joint 16th

Kuoni is outside the top 10 for every job function in UK travel. Open a job to see who else AI recommends.

  1. Customer Service8%Outside top 10
    AI's top picksTUIeasyJetBritish Airways
  2. Operations5%Outside top 10
    AI's top picksTUIeasyJetBritish Airways
  3. Sales3%Outside top 10
    AI's top picksExpediaTUIBooking.com
  4. Marketing0%Not named
    AI's top picksBooking.comeasyJetExpedia
  5. Technology & Engineering0%Not named
    AI's top picksBooking.comExpediaeasyJet

Score: the share of AI answers that name Kuoni when candidates in that job ask about employers.

What candidates ask about

Kuoni is not AI's top pick in UK travel for any topic yet. AI does not recommend Kuoni at all for innovation, purpose, hiring process, career growth, culture, work-life balance, inclusion, interviews, onboarding and job security.

TopicDoes AI recommend Kuoni?Who AI recommends most
PayYesTUIeasyJetBritish Airways+3 more
InnovationNot mentionedeasyJet
LeadershipYesTUI
PurposeNot mentionedTUIeasyJetBritish Airways+7 more
Hiring processNot mentionedTUIExpedia
Career growthNot mentionedTUI
CultureNot mentionedeasyJet
Work-life balanceNot mentionedExpedia
InclusionNot mentionedTUI
InterviewsNot mentionedTUIeasyJetBritish Airways+4 more
OnboardingNot mentionedTUIeasyJetBritish Airways+3 more
Job securityNot mentionedTUI
Who AI recommends most: the employers in UK travel named by the most AIs for that topic.See exactly what AI says about Kuoni on each topic

Take control of how AI presents Kuoni

Visibility is only the start. PerceptionX shows how AI describes Kuoni next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in UK travel

  1. 1TUI71.8
  2. 2easyJet61.5
  3. 3British Airways53.8
  4. 4Expedia43.6
  5. 5Booking.com41.0
See all 54

Employers near Kuoni in UK travel

  1. 16Flight Centre5.1
  2. 16Hotels.com5.1
  3. 16IHG5.1
  4. 16Insight Vacations5.1
  5. 16SAGA5.1

Questions about Kuoni

What is Kuoni's reputation as an employer, according to AI?

It is joint 16th of 54 travel employers in the UK. AI recommends it most for leadership and pay.

What does Kuoni's Visibility score mean?

It is how often AI recommends Kuoni when job seekers ask about travel employers in the UK, out of 100. A higher score means candidates are more likely to hear about Kuoni when they ask AI where to work.

How does Kuoni compare to its competitors?

TUI and easyJet are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Kuoni. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Kuoni wants to hire.

How can Kuoni improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Kuoni's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Kuoni need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.