SJ
SJ ranks joint 5th of 31 in Swedish travel, with a Visibility score of 35.9 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for leadership and purpose. SAS leads the ranking, 33.3 points ahead of SJ. The next employer above it is Scandic Hotels, 2.6 points ahead.
Rank by job function
Overall in Swedish travel: joint 5thRanked 7th for Customer Service in Sweden. Open a job to see who else AI recommends.
- AI's top picksSASBooking.comTUI
- AI's top picksBooking.comSASExpedia
- AI's top picksSASBooking.comExpedia
- AI's top picksBooking.comExpediaSAS
- AI's top picksBooking.comSASExpedia
Score: the share of AI answers that name SJ when candidates in that job ask about employers.
What candidates ask about
SJ is one of AI's top picks in Swedish travel for leadership, purpose and onboarding. AI does not recommend SJ at all for pay, career growth, work-life balance and inclusion.
| Topic | Does AI recommend SJ? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | SASTUI | |
| Innovation | Yes | SAS | |
| Leadership | Yes, a top pick | SJ | |
| Purpose | Yes, a top pick | SJ | |
| Hiring process | Yes | SAS | |
| Career growth | Not mentioned | TUIBooking.comExpedia | |
| Culture | Yes | Scandic Hotels | |
| Work-life balance | Not mentioned | Booking.comExpedia | |
| Inclusion | Not mentioned | SASScandic Hotels | |
| Interviews | Yes | SAS | |
| Onboarding | Yes, a top pick | SASTUIBooking.com+4 more | |
| Job security | Yes | TUIScandinavian Airlines |
Take control of how AI presents SJ
Visibility is only the start. PerceptionX shows how AI describes SJ next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Swedish travel
- 1SAS69.2
- 2TUI56.4
- 3Booking.com43.6
- 4Scandic Hotels38.5
- 5SJ35.9
Questions about SJ
What is SJ's reputation as an employer, according to AI?
It is joint 5th of 31 travel employers in Sweden. Every AI recommends it for leadership and purpose.
What does SJ's Visibility score mean?
It is how often AI recommends SJ when job seekers ask about travel employers in Sweden, out of 100. A higher score means candidates are more likely to hear about SJ when they ask AI where to work.
How does SJ compare to its competitors?
SAS and TUI are recommended more often overall. SJ is the Swedish travel employer AI recommends most for leadership and purpose.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends SJ. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people SJ wants to hire.
How can SJ improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is SJ's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does SJ need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.