DER Touristik
DER Touristik ranks 3rd of 50 in German travel, with a Visibility score of 53.8 out of 100. In April 2026 it ranked 3rd of 27. The list is a different size now, so the scores are not compared directly. Every AI recommends it for purpose and leadership. TUI leads the ranking, 25.7 points ahead of DER Touristik. AI also ranks it in 1 other country, best placed 7th in Switzerland.
Rank by country
Visibility in travel in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereTUILufthansaBooking.comTop pick forLeadershipPurposeOnboardingNot mentioned forInnovation
- AI's top picks thereSWISSKuoniLufthansaStrongest onJob securityPayLeadershipNot mentioned forInnovationPurposeCareer growth
Visibility score out of 100, in the same industry wherever DER Touristik is ranked in it.
Rank by job function
Overall in German travel: 3rdRanked 4th for Sales in Germany. Open a job to see who else AI recommends.
- AI's top picksBooking.comExpediaTUI
- AI's top picksTUIBooking.comLufthansa
- AI's top picksLufthansaTUIBooking.com
- AI's top picksLufthansaBooking.comTUI
- AI's top picksLufthansaBooking.comAmadeus
Score: the share of AI answers that name DER Touristik when candidates in that job ask about employers.
What candidates ask about
DER Touristik is one of AI's top picks in German travel for leadership, purpose and onboarding. AI does not recommend DER Touristik at all for innovation.
| Topic | Does AI recommend DER Touristik? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | TUILufthansa | |
| Innovation | Not mentioned | TUILufthansa | |
| Leadership | Yes, a top pick | TUIDER Touristik | |
| Purpose | Yes, a top pick | DER Touristik | |
| Hiring process | Yes | TUI | |
| Career growth | Yes | TUI | |
| Culture | Yes | Booking.com | |
| Work-life balance | Yes | LufthansaBooking.com | |
| Inclusion | Yes | TUI | |
| Interviews | Yes | TUILufthansaBooking.com+1 more | |
| Onboarding | Yes, a top pick | TUIDER TouristikBooking.com+1 more | |
| Job security | Yes | TUILufthansa |
Take control of how AI presents DER Touristik
Visibility is only the start. PerceptionX shows how AI describes DER Touristik next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in German travel
- 1TUI79.5
- 2Lufthansa66.7
- 3DER Touristik53.8
- 4Booking.com43.6
- 5Expedia30.8
Questions about DER Touristik
What is DER Touristik's reputation as an employer, according to AI?
It is 3rd of 50 travel employers in Germany, behind TUI and Lufthansa. Every AI recommends it for purpose and leadership.
What does DER Touristik's Visibility score mean?
It is how often AI recommends DER Touristik when job seekers ask about travel employers in Germany, out of 100. A higher score means candidates are more likely to hear about DER Touristik when they ask AI where to work.
How does DER Touristik compare to its competitors?
TUI and Lufthansa are recommended more often overall. DER Touristik is the German travel employer AI recommends most for purpose.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends DER Touristik. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people DER Touristik wants to hire.
How can DER Touristik improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is DER Touristik's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does DER Touristik need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.