OTTO
OTTO ranks 6th of 60 in German retail, with a Visibility score of 46.2 out of 100. In April 2026 it ranked 4th of 34. The list is a different size now, so the scores are not compared directly. Every AI recommends it for interviews and inclusion. Rewe leads the ranking, 28.2 points ahead of OTTO. It also appears in 3 other German rankings, placing joint 8th in apparel.
Rank by country
Visibility in retail in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereReweLidlZalandoTop pick forWork-life balanceInclusionInterviewsNot mentioned forPay
- AI's top picks thereGoogleShopifyMicrosoftStrongest onInnovationNot mentioned forPayLeadershipPurpose
- AI's top picks thereShellWoodBPStrongest onCareer growthNot mentioned forPayInnovationLeadership
- AI's top picks thereAlbert HeijnAhold DelhaizeHEMAStrongest onWork-life balanceNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever OTTO is ranked in it.
Rank by job function
Overall in German retail: 6thRanked 2nd for E-commerce & Digital in Germany. Open a job to see who else AI recommends.
- AI's top picksZalandoAbout YouMediaMarktSaturn
- AI's top picksZalandoLidlAbout You
- AI's top picksLidlZalandoRewe
- AI's top picksZalandoLidlRewe
- AI's top picksReweALDILidl
Score: the share of AI answers that name OTTO when candidates in that job ask about employers.
What candidates ask about
OTTO is one of AI's top picks in German retail for work-life balance, inclusion and interviews. AI does not recommend OTTO at all for pay.
| Topic | Does AI recommend OTTO? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | ReweZalandoEdeka+2 more | |
| Innovation | Yes | Zalando | |
| Leadership | Yes | ReweLidlEdeka | |
| Purpose | Yes | ReweEdekadm-drogerie markt | |
| Hiring process | Yes | ReweLidlKaufland | |
| Career growth | Yes | Rewe | |
| Culture | Yes | dm-drogerie markt | |
| Work-life balance | Yes, a top pick | Zalandodm-drogerie marktOTTO+2 more | |
| Inclusion | Yes, a top pick | ReweZalandoOTTO | |
| Interviews | Yes, a top pick | LidlOTTO | |
| Onboarding | Yes | ReweLidlEdeka+2 more | |
| Job security | Yes | ReweEdeka |
Take control of how AI presents OTTO
Visibility is only the start. PerceptionX shows how AI describes OTTO next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in German retail
- 1Rewe74.4
- 2Lidl59.0
- 3Zalando56.4
- 4Edeka53.8
- 5dm-drogerie markt48.7
Employers near OTTO in German retail
- 3Zalando56.4
- 4Edeka53.8
- 5dm-drogerie markt48.7
- 7ALDI38.5
- 8Kaufland30.8
OTTO in other German rankings
Questions about OTTO
What is OTTO's reputation as an employer, according to AI?
It is 6th of 60 retail employers in Germany. Every AI recommends it for interviews and inclusion.
What does OTTO's Visibility score mean?
It is how often AI recommends OTTO when job seekers ask about retail employers in Germany, out of 100. A higher score means candidates are more likely to hear about OTTO when they ask AI where to work.
How does OTTO compare to its competitors?
Rewe and Lidl are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends OTTO. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people OTTO wants to hire.
How can OTTO improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is OTTO's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does OTTO need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.