Shopify — Employer Visibility Index
Shopify ranks #38 of 63 Retail employers in United States on the PerceptionX Employer Visibility Index (2026-09), with an AI Visibility Score of 5.1 out of 100. Across all 1451 tracked employers in United States, Shopify ranks #659.
AI models most frequently position Shopify alongside Target, Costco, and The Home Depot when discussing Retail employers.
The company shows strongest employer visibility in Innovation and Wellbeing & Balance. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Shopify's Visibility Score has risen from 2.1 to 5.1 across its last 2 measurements (since January 2026), climbing 36 places in the Retail rankings. Over that period it has moved ahead of Zappos and Burlington Stores. Walgreens and Wayfair have moved ahead of it. It now trails Wegmans Food Markets by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Retail, United States)
| Theme | Rank | Score |
|---|---|---|
| Innovation | #10 | 33.3 |
| Wellbeing & Balance | #13 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #74 | 2.1 |
Top Retail employers in United States
- #1 Target (score 76.9)
- #2 Costco (score 71.8)
- #3 The Home Depot (score 53.8)
- #4 Walmart (score 51.3)
- #5 Best Buy (score 43.6)
Other industries
- Enterprise Software: ranked #64 (score 2.6)
- Fintech: ranked #46 (score 2.6)
- Technology: ranked #73 (score 2.6)
Data updated 2026-09-12. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/shopify.