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Top retail employers in Australia

Woolworths Group leads Australian retail with a Visibility score of 82.1 out of 100, 2.6 points ahead of Coles. JB Hi-Fi is third. The list covers the 51 retail employers AI recommends to job seekers in Australia.

51 employers · scores out of 100 · Data updated:

  1. 1

    Woolworths Group

    #1 in Australian retail#1 for Merchandising#1 for Store Operations#1 for Supply Chain

    Every AI recommends it for pay, innovation and inclusion, among others. The retail employer AI recommends most in Australia.

    82.1
  2. 2

    Coles

    Top 3#1 for Store OperationsEvery AI

    Every AI recommends it for pay, innovation and inclusion, among others.

    79.5
  3. 3

    JB Hi-Fi

    Top 3Every AI

    Every AI recommends it for interviews, leadership and career growth.

    56.4
  4. 4

    Kmart

    Every AI

    Every AI recommends it for interviews.

    53.8
  5. 4

    Myer

    #1 for E-commerce & DigitalEvery AI

    Every AI recommends it for career growth.

    53.8
  6. 6

    Bunnings

    Every AI

    Every AI recommends it for inclusion, leadership and career growth.

    46.2
  7. 7

    Wesfarmers

    Every AI

    Every AI recommends it for leadership.

    43.6
  8. 8

    Target

    Every AI

    AI recommends it most for purpose, culture and job security, among others.

    41.0
  9. 9

    Big W

    Every AI

    AI recommends it most for culture and interviews.

    28.2
  10. 10

    ALDI

    Every AI

    Every AI recommends it for job security.

    20.5
  11. 10

    Officeworks

    AI recommends it most for career growth. One AI does not mention it yet.

    20.5

Everyone else

12 to 26Harvey Norman, Apple, Lululemon, Amazon and 16 moreShow
  1. 12Harvey Norman15.4
  2. 13Apple12.8
  3. 13Lululemon12.8
  4. 15Amazon10.3
  5. 15Costco10.3
  6. 15Countdown10.3
  7. 15Patagonia10.3
  8. 15Priceline10.3
  9. 15Super Retail Group10.3
  10. 21BCF7.7
  11. 21Bunnings Warehouse7.7
  12. 21Lush7.7
  13. 21Nike7.7
  14. 21Woolworths Online7.7
  15. 26Coles Express5.1
  16. 26IKEA5.1
  17. 26Lovisa5.1
  18. 26Spotlight5.1
  19. 26Universal Store5.1
  20. 26Woolworths Digital5.1
32Aesop, Commonwealth Bank, Cotton On, Dan Murphy's and 16 moreShow
  1. 32Aesop2.6
  2. 32Commonwealth Bank2.6
  3. 32Cotton On2.6
  4. 32Dan Murphy's2.6
  5. 32Estée Lauder2.6
  6. 32Experian2.6
  7. 32Global Fashion Group2.6
  8. 32H&M2.6
  9. 32LEGO2.6
  10. 32LVMH2.6
  11. 32Metro2.6
  12. 32Oxfam2.6
  13. 32PwC2.6
  14. 32Quiksilver2.6
  15. 32Sephora2.6
  16. 32Universal2.6
  17. 32Westfield2.6
  18. 32Whirlpool2.6
  19. 32Woolworths Holdings2.6
  20. 32Zara2.6

Best for what candidates ask about

The Australian retail employer AI recommends most when candidates ask about each topic.

By role

Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.

About this ranking

This is the first measurement of this ranking, so there is no earlier order to compare it with yet.

What separates the top five from the rest is interviews and career growth: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on purpose, where the rest of the list keeps closer to the leaders.

Across the 23 countries the index covers for retail, the leader here has the 11th highest score. Elsewhere the lead changes hands: in Switzerland, AI recommends Migros first.

More than half of the 51 employers score 5.1 or less, while a place in the top ten takes a score of 20.5. The leader's 82.1 shows how far ahead the most recommended employers sit.

Most lists of the best retail companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.

Read our article: Top retail companies to work for

Retail rankings in other countries

Ready to move up this list?

This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.

Questions about this ranking

What are the top retail companies to work for in Australia?

Going by who AI recommends most to Australian job seekers right now: Woolworths Group, Coles, JB Hi-Fi, Kmart and Myer.

Which Australian retail employers does AI recommend for pay?

Woolworths Group and Coles are both named by every AI when candidates ask about pay.

Which Australian retail employers does AI recommend for innovation?

Woolworths Group and Coles are both named by every AI when candidates ask about innovation.

How does the Employer Visibility Index work?

We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.

How often are rankings updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Do I need to be a PerceptionX customer to appear in the index?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.