Top retail employers in Sweden
H&M leads Swedish retail with a Visibility score of 97.4 out of 100, 5.1 points ahead of IKEA. The Co-op is third. The list covers the 31 retail employers AI recommends to job seekers in Sweden.
- 197.4
H&M
#1 in Swedish retail#1 for leadership#1 for purpose#1 for E-commerce & DigitalEvery AI recommends it for leadership, purpose and pay, among others. No other Swedish retail employer is named for leadership or purpose by every AI. The retail employer AI recommends most in Sweden.
- 292.3
IKEA
Top 3#1 for Supply ChainEvery AIEvery AI recommends it for pay, the hiring process and career growth, among others.
- 353.8
The Co-op
Top 3#1 for job securityEvery AIEvery AI recommends it for job security. No other Swedish retail employer is named for job security by every AI.
- 438.5
Lindex
Every AIAI recommends it most for the hiring process, work-life balance and interviews, among others.
- 525.6
AI recommends it most for pay and culture. One AI does not mention it yet.
- 623.1
Axfood
Every AIAI recommends it most for career growth and job security.
- 712.8
AI recommends it most for purpose, onboarding and the hiring process, among others. Only one AI mentions it so far.
- 712.8
Zalando
Every AIEvery AI recommends it for innovation.
- 910.3
Lidl
Every AIAI recommends it most for purpose, job security and career growth, among others.
- 910.3
AI recommends it most for onboarding, the hiring process and culture, among others. Only one AI mentions it so far.
Everyone else
11 to 16Ingka, Inter Ikea, Jysk, Media Markt and 17 moreShow
- 11Ingka7.7
- 12Inter Ikea5.1
- 12Jysk5.1
- 12Media Markt5.1
- 12Nordstrom5.1
- 16Amazon2.6
- 16Apotek Hjärtat2.6
- 16Bershka2.6
- 16Boots2.6
- 16DHL2.6
- 16Ericsson2.6
- 16Fazer2.6
- 16Handelsbanken2.6
- 16Inditex2.6
- 16Klarna2.6
- 16Netto2.6
- 16Nordic Choice Hotels2.6
- 16PostNord2.6
- 16Steelcase2.6
- 16Zara2.6
- 16adidas2.6
Best for what candidates ask about
The Swedish retail employer AI recommends most when candidates ask about each topic.
By role
Who AI recommends to engineers is not who it recommends to salespeople. Each role has its own ranking.
- Top retail employers for E-commerce & Digital in SwedenSee the ranking →
- Top retail employers for Merchandising in SwedenSee the ranking →
- Top retail employers for Store Operations in SwedenSee the ranking →
- Top retail employers for Supply Chain in SwedenSee the ranking →
- Top retail employers for Technology & Engineering in SwedenSee the ranking →
About this ranking
This is the first measurement of this ranking, so there is no earlier order to compare it with yet.
What separates the top five from the rest is culture and pay: AI recommends the leaders for these far more often than the employers below them. The gap is smallest on leadership, where the rest of the list keeps closer to the leaders.
Across the 23 countries the index covers for retail, the leader here has the 2nd highest score. Elsewhere the lead changes hands: in Switzerland, AI recommends Migros first.
More than half of the 31 employers score 2.6 or less, while a place in the top ten takes a score of 10.3. The leader's 97.4 shows how far ahead the most recommended employers sit.
Most lists of the best retail companies to work for come from employee surveys or awards. This one tracks what AI tells job seekers, because many candidates now ask AI where to work before they open a careers page.
Retail rankings in other countries
- AustraliaTop pickWoolworths Group
- BrazilTop pickMagazine Luiza
- CanadaTop pickCanadian Tire
- ChinaTop pickJD.com
- DenmarkTop pickSalling Group
- FranceTop pickCarrefour
- GermanyTop pickRewe
- IndiaTop pickReliance Retail
- IrelandTop pickDunnes Stores
- ItalyTop pickThe Co-op
- JapanTop pickUniqlo
- MexicoTop pickWalmart
- NetherlandsTop pickAlbert Heijn
- NorwayTop pickThe Co-op
- Saudi ArabiaTop pickCarrefour
- SingaporeTop pickNTUC FairPrice
- South KoreaTop pickShinsegae
- SpainTop pickInditex
- SwitzerlandTop pickMigros
- United Arab EmiratesTop pickMajid Al Futtaim
- United KingdomTop pickJohn Lewis
- United StatesTop pickTarget
Ready to move up this list?
This page shows how often AI recommends you. PerceptionX shows why, which sources are holding you back, and what to change to move up.
Questions about this ranking
What are the top retail companies to work for in Sweden?
Going by who AI recommends most to Swedish job seekers right now: H&M, IKEA, The Co-op, Lindex and ICA.
Which Swedish retail employer does AI recommend for leadership?
H&M. No other Swedish retail employer is named by every AI when candidates ask about leadership.
Which Swedish retail employer does AI recommend for purpose?
H&M. No other Swedish retail employer is named by every AI when candidates ask about purpose.
Which Swedish retail employer does AI recommend for job security?
The Co-op. No other Swedish retail employer is named by every AI when candidates ask about job security.
How does the Employer Visibility Index work?
We ask AI assistants the questions job seekers ask about employers, by industry, country and role. We record which employers they recommend and turn that into a Visibility score out of 100.
How often are rankings updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Do I need to be a PerceptionX customer to appear in the index?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.