Top Retail Employers in Germany — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 67 Retail employers in Germany by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1Rewe74.4▲ 1
#2Lidl59▲ 6
#3Zalando56.4▲ 2
#4Edeka53.8▲ 6
#5Dm-drogerie Markt46.2▼ 4
#6Otto46.2▼ 2
#7ALDI38.5=
#8Kaufland28.2▲ 3
#9IKEA25.6▼ 6
#10About You23.1▲ 12
#11H & M20.5—
#12Mediamarktsaturn17.9▲ 8
#13Metro17.9▲ 1
#14Schwarz17.9▼ 5
#15Adidas15.4▼ 9
#16Rossmann12.8▲ 2
#17Bonprix7.7—
#18Hornbach7.7▼ 1
#19Mediamarktsaturn Retail7.7—
#20Schwarz Gruppe7.7—
#21Breuninger5.1—
#22Cos5.1—
#23Globus5.1▲ 5
#24Mediamarkt5.1—
#25Other Stories5.1—
#26Puma5.1▼ 5
#27Saturn5.1—
#28TJX5.1—
#29Woolworth5.1—
#30Aldi Einkauf Gmbh & Co. Kg2.6—
#31Bershka2.6—
#32Billa2.6—
#33BMW2.6▼ 8
#34C & A2.6—
#35Ceconomy2.6—
#36Chanel2.6—
#37Conrad Electronic2.6—
#38Decathlon2.6—
#39Deichmann2.6▼ 24
#40Delivery Hero2.6▼ 14
#41Deutsche Pfandbriefbank2.6—
#42Deutsche Telekom2.6—
#43DHL2.6—
#44Dm-Drogeriemarkt2.6—
#45Ernsting'S Family2.6—
#46Fressnapf2.6▼ 19
#47Galeria Karstadt Kaufhof2.6—
#48Galeria Kaufhof2.6—
#49Gucci2.6—
#50Hermès2.6—
#51H&M Group Germany2.6—
#52Hugo Boss2.6▼ 39
#53Inditex2.6—
#54Jysk2.6—
#55Kaufland E-Commerce2.6—
#56Lidl Digital2.6—
#57Louis Vuitton2.6—
#58Müller2.6—
#59Obi2.6—
#60Otto.De2.6—
#61Peek & Cloppenburg2.6—
#62Prada2.6—
#63Saturn Group2.6—
#64Stradivarius2.6—
#65Tjx Deutschland2.6—
#66T-systems2.6—
#67Zara2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology