Top Retail Employers in Germany — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 39 Retail employers in Germany by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Adidas | 50 | ▲ 5 |
| #2 | Lidl | 40.6 | ▲ 6 |
| #3 | Rewe | 37.5 | ▼ 1 |
| #4 | Zalando | 37.5 | ▲ 1 |
| #5 | IKEA | 34.4 | ▼ 2 |
| #6 | ALDI | 31.3 | ▲ 1 |
| #7 | Puma | 21.9 | ▲ 13 |
| #8 | Dm-drogerie Markt | 18.8 | ▼ 7 |
| #9 | Kaufland | 18.8 | ▲ 1 |
| #10 | Otto | 18.8 | ▼ 6 |
| #11 | Edeka | 12.5 | ▼ 2 |
| #12 | Decathlon | 9.4 | — |
| #13 | Hugo Boss | 9.4 | ▼ 1 |
| #14 | BMW | 6.3 | ▲ 10 |
| #15 | Delivery Hero | 6.3 | ▲ 10 |
| #16 | Metro | 6.3 | ▼ 3 |
| #17 | Rossmann | 6.3 | = |
| #18 | Wolt | 6.3 | — |
| #19 | About You | 3.1 | ▲ 2 |
| #20 | ASOS | 3.1 | — |
| #21 | Bechtle | 3.1 | — |
| #22 | Bonprix | 3.1 | — |
| #23 | Carglass | 3.1 | ▼ 12 |
| #24 | Deichmann | 3.1 | ▼ 10 |
| #25 | Edeka Zentrale | 3.1 | — |
| #26 | Ig Metall | 3.1 | — |
| #27 | Jack Wolfskin | 3.1 | — |
| #28 | Kering | 3.1 | — |
| #29 | Media Markt | 3.1 | — |
| #30 | Nike | 3.1 | ▼ 1 |
| #31 | Primark | 3.1 | — |
| #32 | Procter & Gamble | 3.1 | — |
| #33 | Roland Berger | 3.1 | — |
| #34 | Tchibo | 3.1 | — |
| #35 | TJX | 3.1 | — |
| #36 | Unilever | 3.1 | ▼ 5 |
| #37 | Uniqlo | 3.1 | — |
| #38 | Zappos | 3.1 | — |
| #39 | Zara | 3.1 | — |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.