Coles
Coles ranks 2nd of 51 in Australian retail, with a Visibility score of 79.5 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for pay, innovation and inclusion, among others. Woolworths Group leads the ranking, 2.6 points ahead of Coles. It also appears in 6 other Australian rankings, placing joint 5th in FMCG.
What candidates ask about
Coles is one of AI's top picks in Australian retail for pay, innovation, leadership, hiring process, career growth, culture, inclusion, interviews, onboarding and job security.
| Topic | Does AI recommend Coles? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | Woolworths GroupColes | |
| Innovation | Yes, a top pick | Woolworths GroupColes | |
| Leadership | Yes, a top pick | Woolworths GroupColesJB Hi-Fi+2 more | |
| Purpose | Yes | KmartBunningsWesfarmers+2 more | |
| Hiring process | Yes, a top pick | Woolworths GroupColesJB Hi-Fi+1 more | |
| Career growth | Yes, a top pick | Woolworths GroupColesJB Hi-Fi+2 more | |
| Culture | Yes, a top pick | Woolworths GroupColesKmart+4 more | |
| Work-life balance | Yes | Woolworths GroupJB Hi-FiKmart+2 more | |
| Inclusion | Yes, a top pick | Woolworths GroupColesBunnings | |
| Interviews | Yes, a top pick | Woolworths GroupColesJB Hi-Fi+1 more | |
| Onboarding | Yes, a top pick | Woolworths GroupColes | |
| Job security | Yes, a top pick | Woolworths GroupColesALDI |
Take control of how AI presents Coles
Visibility is only the start. PerceptionX shows how AI describes Coles next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Australian retail
- 1Woolworths Group82.1
- 2Coles79.5
- 3JB Hi-Fi56.4
- 4Kmart53.8
- 4Myer53.8
Coles in other Australian rankings
Questions about Coles
What is Coles's reputation as an employer, according to AI?
It is 2nd of 51 retail employers in Australia, behind Woolworths Group. Every AI recommends it for pay, innovation and inclusion, among others.
What does Coles's Visibility score mean?
It is how often AI recommends Coles when job seekers ask about retail employers in Australia, out of 100. A higher score means candidates are more likely to hear about Coles when they ask AI where to work.
How does Coles compare to its competitors?
Woolworths Group is recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Coles. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Coles wants to hire.
How can Coles improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Coles's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Coles need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.