DSB
DSB ranks joint 9th of 27 in Danish travel, with a Visibility score of 12.8 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for purpose. SAS leads the ranking, 43.6 points ahead of DSB. It also appears in 1 other Danish ranking, placing joint 25th in logistics.
Rank by job function
Overall in Danish travel: joint 9thRanked joint 6th for Technology & Engineering in Denmark. Open a job to see who else AI recommends.
- AI's top picksBooking.comMaerskSAS
- AI's top picksSASBooking.comTUI
- AI's top picksSASBooking.comTUI
- AI's top picksSASTUIBooking.com
- AI's top picksSASTUIBooking.com
Score: the share of AI answers that name DSB when candidates in that job ask about employers.
What candidates ask about
DSB is one of AI's top picks in Danish travel for purpose. AI does not recommend DSB at all for pay, leadership, hiring process, career growth, culture, work-life balance, inclusion and onboarding.
| Topic | Does AI recommend DSB? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | SAS | |
| Innovation | Yes | SAS | |
| Leadership | Not mentioned | TUI | |
| Purpose | Yes, a top pick | DSB | |
| Hiring process | Not mentioned | SAS | |
| Career growth | Not mentioned | Booking.comScandinavian Airlines | |
| Culture | Not mentioned | SASTUI | |
| Work-life balance | Not mentioned | TUIBooking.com | |
| Inclusion | Not mentioned | SAS | |
| Interviews | Yes | Booking.com | |
| Onboarding | Not mentioned | SAS | |
| Job security | Yes | Scandinavian Airlines |
Take control of how AI presents DSB
Visibility is only the start. PerceptionX shows how AI describes DSB next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Danish travel
- 1SAS56.4
- 2TUI46.2
- 3Booking.com43.6
- 4Scandinavian Airlines28.2
- 5Apollo23.1
Employers near DSB in Danish travel
- 7Airbnb20.5
- 8Scandic Hotels15.4
- 9Hilton12.8
- 11DFDS10.3
- 11Lufthansa10.3
DSB in other Danish rankings
Questions about DSB
What is DSB's reputation as an employer, according to AI?
It is joint 9th of 27 travel employers in Denmark. AI recommends it most for purpose.
What does DSB's Visibility score mean?
It is how often AI recommends DSB when job seekers ask about travel employers in Denmark, out of 100. A higher score means candidates are more likely to hear about DSB when they ask AI where to work.
How does DSB compare to its competitors?
SAS and TUI are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends DSB. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people DSB wants to hire.
How can DSB improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is DSB's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does DSB need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.