Selfridges
Selfridges ranks joint 14th of 60 in UK retail, with a Visibility score of 15.4 out of 100. In April 2026 it ranked 26th of 49. The list is a different size now, so the scores are not compared directly. AI recommends it most for pay, innovation and leadership, among others. John Lewis leads the ranking, 76.9 points ahead of Selfridges.
Rank by country
Visibility in retail in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereDunnes StoresTescoLidlStrongest onInnovationOnboardingPayNot mentioned forPurposeJob security
- AI's top picks thereJohn LewisMarks & SpencerSainsbury'sStrongest onPayInnovationLeadershipNot mentioned forHiring processCareer growthCulture
- AI's top picks thereThe Co-opEsselungaConadStrongest onPayNot mentioned forInnovationLeadershipPurpose
Visibility score out of 100, in the same industry wherever Selfridges is ranked in it.
Rank by job function
Overall in UK retail: joint 14thSelfridges is outside the top 10 for every job function in UK retail. Open a job to see who else AI recommends.
- AI's top picksJohn LewisMarks & SpencerNext
- AI's top picksASOSJohn LewisMarks & Spencer
- AI's top picksJohn LewisMarks & SpencerTesco
- AI's top picksJohn LewisMarks & SpencerTesco
- AI's top picksOcadoASOSJohn Lewis
Score: the share of AI answers that name Selfridges when candidates in that job ask about employers.
What candidates ask about
Selfridges is not AI's top pick in UK retail for any topic yet. AI does not recommend Selfridges at all for hiring process, career growth, culture, work-life balance, onboarding and job security.
| Topic | Does AI recommend Selfridges? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | John LewisMarks & Spencer | |
| Innovation | Yes | John LewisMarks & SpencerASOS | |
| Leadership | Yes | Marks & Spencer | |
| Purpose | Yes | John LewisMarks & SpencerSainsbury's+2 more | |
| Hiring process | Not mentioned | John LewisMarks & Spencer | |
| Career growth | Not mentioned | John LewisMarks & SpencerSainsbury's+1 more | |
| Culture | Not mentioned | John LewisSainsbury's | |
| Work-life balance | Not mentioned | John LewisMarks & SpencerSainsbury's+1 more | |
| Inclusion | Yes | John LewisSainsbury'sTesco | |
| Interviews | Yes | John LewisMarks & SpencerSainsbury's+2 more | |
| Onboarding | Not mentioned | John LewisMarks & Spencer | |
| Job security | Not mentioned | John LewisSainsbury'sTesco |
Take control of how AI presents Selfridges
Visibility is only the start. PerceptionX shows how AI describes Selfridges next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK retail
- 1John Lewis92.3
- 2Marks & Spencer84.6
- 3Sainsbury's69.2
- 4Tesco51.3
- 5Waitrose46.2
Employers near Selfridges in UK retail
Selfridges in other UK rankings
Questions about Selfridges
What is Selfridges's reputation as an employer, according to AI?
It is joint 14th of 60 retail employers in the UK. AI recommends it most for pay, innovation and leadership, among others.
What does Selfridges's Visibility score mean?
It is how often AI recommends Selfridges when job seekers ask about retail employers in the UK, out of 100. A higher score means candidates are more likely to hear about Selfridges when they ask AI where to work.
How does Selfridges compare to its competitors?
John Lewis and Marks & Spencer are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Selfridges. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Selfridges wants to hire.
How can Selfridges improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Selfridges's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Selfridges need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.