Employer Visibility Snapshot
Topshop ranks #25 of 58 Apparel employers in United Kingdom on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 5.1 out of 100. Across all 1415 tracked employers in United Kingdom, Topshop ranks #585.
AI models most frequently position Topshop alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.
The company shows strongest employer visibility in Candidate Feedback and Interview Experience. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.
Topshop's Visibility Score has risen from 4.3 to 5.1 across its last 2 measurements (since February 2026), climbing 2 places in the Apparel rankings. Over that period it has moved ahead of Arcadia and Coats. River Island and Uniqlo have moved ahead of it. It now trails Uniqlo by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/topshop.
Theme rankings — Apparel, United Kingdom
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #10 | 33.3 |
| Interview Experience | #16 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| February 2026 | #27 | 4.3 |
FAQs
What does Topshop's Employer Visibility Score mean?
Topshop's Visibility Score of 5.1 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Topshop when candidates ask about Apparel employers. A higher score means greater discoverability in AI-powered job research.
How does Topshop compare to competitors?
Topshop ranks #25 out of 58 Apparel companies. AI most frequently mentions Topshop alongside ASOS, Marks & Spencer, Burberry, Primark, Ted Baker. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Topshop.
How can Topshop improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Topshop is underrepresented and provides strategic recommendations to close those gaps.
How often is Topshop's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Topshop is described in response to candidate research queries.
Does Topshop need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.