Rei — Employer Visibility Index
Rei ranks #7 of 47 Apparel employers in United States on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 23.5 out of 100. Across all 944 tracked employers in United States, Rei ranks #220.
Rei is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #7 out of 47 Apparel companies in the PerceptionX index. AI models most frequently position Rei alongside Patagonia, Nike, and Lululemon when discussing Apparel employers. The company shows strongest employer visibility in Application Process, Candidate Feedback and Interview Experience. Visibility gaps exist in Candidate Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United States)
| Theme | Rank | Score |
|---|---|---|
| Mission & Purpose | #3 | 100 |
| Rewards & Recognition | #3 | 100 |
| Candidate Feedback | #8 | 50 |
| Application Process | #8 | 50 |
| Interview Experience | #8 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #10 | 10.5 |
| 2026-02 | #20 | 6.5 |
| 2026-04 | #26 | 6.3 |
Other industries
- Retail: ranked #11 (score 18.8)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/rei.