Coats — Employer Visibility Index
Coats ranks #4 of 32 Apparel employers in Brazil on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 22.9 out of 100. Across all 669 tracked employers in Brazil, Coats ranks #134.
Coats is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 32 Apparel companies in the PerceptionX index. AI models most frequently position Coats alongside Lojas Renner, Riachuelo, and Alpargatas when discussing Apparel employers. The company shows strongest employer visibility in Application Process, Candidate Communication and Career Opportunities. Visibility gaps exist in Candidate Feedback, Inclusion and Innovation, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, Brazil)
| Theme | Rank | Score |
|---|---|---|
| Wellbeing & Balance | #1 | 66.7 |
| Company Culture | #2 | 33.3 |
| Rewards & Recognition | #2 | 66.7 |
| Onboarding Experience | #4 | 33.3 |
| Candidate Communication | #4 | 33.3 |
| Security & Perks | #6 | 33.3 |
| Career Opportunities | #6 | 33.3 |
| Application Process | #7 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #4 | 23.8 |
| 2026-03 | #12 | 16.7 |
| 2026-04 | #5 | 29.2 |
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/coats.