Ted Baker — Employer Visibility Index
Ted Baker ranks #22 of 45 Apparel employers in United Kingdom on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 4.2 out of 100. Across all 780 tracked employers in United Kingdom, Ted Baker ranks #488.
Ted Baker is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #22 out of 45 Apparel companies in the PerceptionX index. AI models most frequently position Ted Baker alongside Marks & Spencer, Asos, and Burberry when discussing Apparel employers. The company shows strongest employer visibility in Application Process and Candidate Feedback. Visibility gaps exist in Candidate Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United Kingdom)
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #6 | 33.3 |
| Application Process | #6 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #12 | 6.4 |
| 2026-04 | #35 | 2.1 |
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/ted-baker.