Boohoo
Boohoo ranks 11th of 51 in UK apparel, with a Visibility score of 17.9 out of 100. That is up 15.8 points since April 2026, when it ranked 18th of 44. AI recommends it most for interviews. ASOS leads the ranking, 56.5 points ahead of Boohoo. It also appears in 1 other UK ranking, placing joint 34th in retail. AI also ranks it in 1 other country, best placed 34th in Mexico.
Rank by country
Visibility in apparel in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereASOSMarks & SpencerBurberryStrongest onInterviewsPurposeHiring processNot mentioned forPayInnovationLeadership
- AI's top picks thereLevi StraussInditexZaraStrongest onHiring processNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Boohoo is ranked in it.
Rank by job function
Overall in UK apparel: 11thRanked 6th for Marketing in the UK. Open a job to see who else AI recommends.
- AI's top picksASOSBurberryNext
- AI's top picksNextASOSMarks & Spencer
- AI's top picksASOSNextMarks & Spencer
- AI's top picksMarks & SpencerNextASOS
- AI's top picksBurberryASOSMarks & Spencer
Score: the share of AI answers that name Boohoo when candidates in that job ask about employers.
What candidates ask about
Boohoo is not AI's top pick in UK apparel for any topic yet. AI does not recommend Boohoo at all for pay, innovation, leadership, career growth, work-life balance, onboarding and job security.
| Topic | Does AI recommend Boohoo? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | Marks & SpencerBurberryadidas | |
| Innovation | Not mentioned | ASOS | |
| Leadership | Not mentioned | Marks & SpencerBurberryNext | |
| Purpose | Yes | Patagonia | |
| Hiring process | Yes | Marks & Spencer | |
| Career growth | Not mentioned | ASOSBurberry | |
| Culture | Yes | ASOS | |
| Work-life balance | Not mentioned | ASOS | |
| Inclusion | Yes | ASOSMarks & SpencerPrimark | |
| Interviews | Yes | Marks & Spencer | |
| Onboarding | Not mentioned | ASOSMarks & Spencer | |
| Job security | Not mentioned | Marks & SpencerNextPrimark |
Take control of how AI presents Boohoo
Visibility is only the start. PerceptionX shows how AI describes Boohoo next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK apparel
- 1ASOS74.4
- 2Marks & Spencer71.8
- 3Burberry64.1
- 4Next56.4
- 5Primark38.5
Employers near Boohoo in UK apparel
- 9Nike20.5
- 9Patagonia20.5
- 12River Island12.8
- 13Associated British Foods7.7
- 13Dr. Martens7.7
Boohoo in other UK rankings
Questions about Boohoo
What is Boohoo's reputation as an employer, according to AI?
It is 11th of 51 apparel employers in the UK. AI recommends it most for interviews.
What does Boohoo's Visibility score mean?
It is how often AI recommends Boohoo when job seekers ask about apparel employers in the UK, out of 100. A higher score means candidates are more likely to hear about Boohoo when they ask AI where to work.
How does Boohoo compare to its competitors?
ASOS and Marks & Spencer are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Boohoo. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Boohoo wants to hire.
How can Boohoo improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Boohoo's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Boohoo need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.