Boohoo — Employer Visibility Index
Boohoo ranks #8 of 58 Apparel employers in United Kingdom on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 17.9 out of 100. Across all 1401 tracked employers in United Kingdom, Boohoo ranks #195.
AI models most frequently position Boohoo alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Compensation and Innovation, where competitors tend to dominate the AI narrative.
Boohoo's Visibility Score has risen from 2.1 to 17.9 across its last 2 measurements (since April 2026), climbing 10 places in the Apparel rankings. Over that period it has moved ahead of Adidas and Nike. Ted Baker has moved ahead of it. It now trails Patagonia by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United Kingdom)
| Theme | Rank | Score |
|---|---|---|
| Company Culture | #3 | 33.3 |
| Interview Experience | #4 | 66.7 |
| Mission, Purpose & Impact | #4 | 33.3 |
| Candidate Feedback | #5 | 33.3 |
| Application & Communication | #5 | 33.3 |
| Inclusion | #7 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-04 | #18 | 2.1 |
Top Apparel employers in United Kingdom
- #1 ASOS (score 74.4)
- #2 Marks & Spencer (score 66.7)
- #3 Burberry (score 64.1)
- #4 Primark (score 38.5)
- #5 Ted Baker (score 28.2)
Other industries
- Retail: ranked #39 (score 2.6)
Data updated 2026-08-13. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/boohoo.