Fazer
Fazer ranks joint 12th of 48 in Swedish FMCG, with a Visibility score of 17.9 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for purpose, work-life balance and onboarding, among others. Orkla leads the ranking, 69.3 points ahead of Fazer. It also appears in 1 other Swedish ranking, placing joint 16th in retail.
Rank by country
Visibility in FMCG in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereOrklaProcter & GambleUnileverStrongest onInnovationPurposeHiring processNot mentioned forPayLeadershipCulture
- AI's top picks thereOrklaNestléUnileverStrongest onCareer growthNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Fazer is ranked in it.
Rank by job function
Overall in Swedish FMCG: joint 12thRanked joint 10th for Sales in Sweden. Open a job to see who else AI recommends.
- AI's top picksUnileverOrklaProcter & Gamble
- AI's top picksOrklaProcter & GambleUnilever
- AI's top picksUnileverProcter & GambleNestlé
- AI's top picksOrklaNestléUnilever
- AI's top picksProcter & GambleUnileverOrkla
Score: the share of AI answers that name Fazer when candidates in that job ask about employers.
What candidates ask about
Fazer is not AI's top pick in Swedish FMCG for any topic yet. AI does not recommend Fazer at all for pay, leadership, culture, inclusion and interviews.
| Topic | Does AI recommend Fazer? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | OrklaProcter & GambleUnilever+1 more | |
| Innovation | Yes | OrklaProcter & Gamble | |
| Leadership | Not mentioned | Orkla | |
| Purpose | Yes | Arla Foods | |
| Hiring process | Yes | OrklaProcter & GambleUnilever+1 more | |
| Career growth | Yes | OrklaProcter & GambleUnilever+2 more | |
| Culture | Not mentioned | Orkla | |
| Work-life balance | Yes | OrklaProcter & GambleUnilever | |
| Inclusion | Not mentioned | OrklaProcter & GambleUnilever+1 more | |
| Interviews | Not mentioned | OrklaProcter & GambleUnilever+1 more | |
| Onboarding | Yes | OrklaProcter & GambleUnilever+1 more | |
| Job security | Yes | Orkla |
Take control of how AI presents Fazer
Visibility is only the start. PerceptionX shows how AI describes Fazer next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Swedish FMCG
- 1Orkla87.2
- 2Procter & Gamble74.4
- 2Unilever74.4
- 4Nestlé61.5
- 5Arla Foods46.2
Employers near Fazer in Swedish FMCG
- 11Cloetta20.5
- 12Oriflame17.9
- 14Carlsberg15.4
- 14Coca-Cola HBC15.4
- 14ICA15.4
Fazer in other Swedish rankings
Questions about Fazer
What is Fazer's reputation as an employer, according to AI?
It is joint 12th of 48 FMCG employers in Sweden. AI recommends it most for purpose, work-life balance and onboarding, among others.
What does Fazer's Visibility score mean?
It is how often AI recommends Fazer when job seekers ask about FMCG employers in Sweden, out of 100. A higher score means candidates are more likely to hear about Fazer when they ask AI where to work.
How does Fazer compare to its competitors?
Orkla and Procter & Gamble are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Fazer. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Fazer wants to hire.
How can Fazer improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Fazer's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Fazer need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.