Axfood
Axfood ranks 6th of 48 in Swedish FMCG, with a Visibility score of 35.9 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for pay, the hiring process and job security, among others. Orkla leads the ranking, 51.3 points ahead of Axfood. It also appears in 1 other Swedish ranking, placing 6th in retail.
Rank by job function
Overall in Swedish FMCG: 6thRanked 8th for Supply Chain in Sweden. Open a job to see who else AI recommends.
- AI's top picksUnileverProcter & GambleNestlé
- AI's top picksOrklaNestléUnilever
- AI's top picksUnileverOrklaProcter & Gamble
- AI's top picksOrklaProcter & GambleUnilever
- AI's top picksProcter & GambleUnileverOrkla
Score: the share of AI answers that name Axfood when candidates in that job ask about employers.
What candidates ask about
Axfood is not AI's top pick in Swedish FMCG for any topic yet. AI does not recommend Axfood at all for interviews and onboarding.
| Topic | Does AI recommend Axfood? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | OrklaProcter & GambleUnilever+1 more | |
| Innovation | Yes | OrklaProcter & Gamble | |
| Leadership | Yes | Orkla | |
| Purpose | Yes | Arla Foods | |
| Hiring process | Yes | OrklaProcter & GambleUnilever+1 more | |
| Career growth | Yes | OrklaProcter & GambleUnilever+2 more | |
| Culture | Yes | Orkla | |
| Work-life balance | Yes | OrklaProcter & GambleUnilever | |
| Inclusion | Yes | OrklaProcter & GambleUnilever+1 more | |
| Interviews | Not mentioned | OrklaProcter & GambleUnilever+1 more | |
| Onboarding | Not mentioned | OrklaProcter & GambleUnilever+1 more | |
| Job security | Yes | Orkla |
Take control of how AI presents Axfood
Visibility is only the start. PerceptionX shows how AI describes Axfood next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Swedish FMCG
- 1Orkla87.2
- 2Procter & Gamble74.4
- 2Unilever74.4
- 4Nestlé61.5
- 5Arla Foods46.2
Employers near Axfood in Swedish FMCG
- 4Nestlé61.5
- 5Arla Foods46.2
- 7Coca-Cola33.3
- 8Mondelez30.8
- 9IKEA23.1
Axfood in other Swedish rankings
Questions about Axfood
What is Axfood's reputation as an employer, according to AI?
It is 6th of 48 FMCG employers in Sweden. AI recommends it most for pay, the hiring process and job security, among others.
What does Axfood's Visibility score mean?
It is how often AI recommends Axfood when job seekers ask about FMCG employers in Sweden, out of 100. A higher score means candidates are more likely to hear about Axfood when they ask AI where to work.
How does Axfood compare to its competitors?
Orkla and Procter & Gamble are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Axfood. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Axfood wants to hire.
How can Axfood improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Axfood's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Axfood need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.