Hornbach — Employer Visibility Index
Hornbach ranks #18 of 67 Retail employers in Germany on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 7.7 out of 100. Across all 1326 tracked employers in Germany, Hornbach ranks #360.
AI models most frequently position Hornbach alongside Rewe, Lidl, and Zalando when discussing Retail employers.
The company shows strongest employer visibility in Candidate Feedback, Compensation and Leadership. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.
Hornbach's Visibility Score has fallen from 17.2 to 7.7 across its last 4 measurements (since February 2026), slipping 6 places in the Retail rankings. Over that period it has moved ahead of Decathlon. Kaufland and About You have moved ahead of it. It now trails Rossmann by 5.1 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Retail, Germany)
| Theme | Rank | Score |
|---|---|---|
| Leadership | #10 | 33.3 |
| Compensation | #15 | 33.3 |
| Candidate Feedback | #15 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #12 | 17.2 |
| 2026-03 | #10 | 10.5 |
| 2026-04 | #16 | 9.4 |
Top Retail employers in Germany
- #1 Rewe (score 74.4)
- #2 Lidl (score 59)
- #3 Zalando (score 56.4)
- #4 Edeka (score 53.8)
- #5 Dm-drogerie Markt (score 46.2)
Data updated 2026-08-14. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/hornbach.