Top Finance Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 111 Finance employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1Barclays79.5=
#2HSBC64.1▲ 3
#3Lloyds64.1▲ 6
#4Schroders59▲ 8
#5Goldman Sachs56.4▼ 1
#6Natwest43.6—
#7Aviva35.9—
#8BlackRock33.3▼ 6
#9Revolut33.3▲ 2
#10JPMorgan Chase30.8—
#11Citi28.2—
#12JPMorganChase28.2▼ 6
#13Standard Chartered28.2—
#14Fidelity Investments17.9—
#15Legal & General17.9▼ 7
#16Starling Bank17.9—
#17UBS17.9—
#18Credit Suisse15.4—
#19Santander15.4—
#20Bank of America12.8—
#21Lazard12.8—
#22Prudential12.8—
#23PwC12.8▼ 13
#24Wise12.8—
#25Bank of England10.3—
#26Deloitte10.3▼ 23
#27Factset10.3—
#28KPMG10.3▼ 21
#29M&G Investments10.3—
#30Bain & Company7.7—
#31BCG7.7—
#32Citigroup7.7—
#33Deutsche Bank7.7—
#34Evercore7.7—
#35Legal & General Investment Management7.7—
#36M & G7.7—
#37Royal Bank Of Scotland7.7—
#38Transferwise7.7—
#39American Express5.1—
#40Baillie Gifford5.1—
#41Barclays Investment Bank5.1—
#42Coventry Building Society5.1—
#43Hm Treasury5.1—
#44Man5.1—
#45Nationwide Building Society5.1—
#46Ocado5.1—
#47Permira5.1—
#48Royal Bank Of Scotland Group5.1—
#49Royal London5.1—
#50Triodos Bank5.1—
#51Aberdeen Standard Investments2.6—
#52Abrdn2.6—
#53Accenture2.6—
#54Admiral2.6—
#55Aegon Uk2.6—
#56Amundi Uk2.6—
#57Apollo Global Management2.6—
#58Bank Of Scotland2.6—
#59Barclays Uk2.6—
#60Blackrock Uk2.6—
#61Blackstone2.6—
#62Bofa Securities2.6—
#63Bridgewater2.6—
#64Cvc Capital Partners2.6—
#65Darktrace2.6—
#66Dws2.6—
#67Experian2.6—
#68Fidelity Worldwide Investment2.6—
#69Fisher Investments2.6—
#70General Atlantic2.6—
#71Goldman Sachs International2.6—
#72Halifax2.6—
#73Henderson Global Investors2.6—
#74Hsbc Global Banking2.6—
#75Hsbc Holdings2.6—
#76HubSpot2.6—
#77Investec Asset Management2.6—
#78Janus Henderson2.6—
#79Jupiter Asset Management2.6—
#80Kkr2.6—
#81Lgim2.6—
#82Lloyds Bank2.6—
#83Macquarie2.6—
#84Marsh McLennan2.6—
#85McKinsey2.6—
#86Mckinsey & Co2.6—
#87Mckinsey & Co.2.6—
#88Mckinsey Financial Services2.6—
#89Metro Bank2.6—
#90Moelis2.6—
#91Moody's2.6—
#92Nfu Mutual2.6—
#93Ninety One2.6—
#94Nomura International2.6—
#95Oci2.6—
#96Octopus Group2.6—
#97Plaid2.6—
#98Pra2.6—
#99Rathbone2.6—
#100Rbs2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology