Top Finance Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 62 Finance employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.

RankCompanyVisibility ScoreChange
#1Barclays64.6=
#2Natwest56.3—
#3HSBC54.2▲ 2
#4Lloyds54.2▲ 5
#5Aviva41.7—
#6Legal & General37.5▲ 2
#7Goldman Sachs35.4▼ 3
#8Revolut33.3▲ 3
#9Schroders29.2▲ 3
#10Wise25—
#11BlackRock20.8▼ 9
#12JPMorganChase20.8▼ 6
#13Starling Bank20.8—
#14Deloitte18.8▼ 11
#15JPMorgan Chase16.7—
#16Admiral14.6—
#17American Express14.6—
#18Coventry Building Society12.5—
#19KPMG12.5▼ 12
#20PwC12.5▼ 10
#21Nationwide Building Society10.4—
#22Baillie Gifford8.3—
#23Bank of England8.3—
#24Deutsche Bank8.3—
#25Fisher Investments8.3—
#26Standard Chartered8.3—
#27Triodos Bank8.3—
#28Allianz6.3—
#29Factset6.3—
#30Financial Conduct Authority6.3—
#31Zurich6.3—
#32Bank of America4.2—
#33Fidelity Investments4.2—
#34Grant Thornton4.2—
#35Legal & General Investment Management4.2—
#36Mastercard4.2—
#37Mercer4.2—
#38Oliver Wyman4.2—
#39Prudential4.2—
#40Santander4.2—
#41Airbnb2.1—
#42Aon2.1—
#43AXA2.1—
#44Binance2.1—
#45Centerview2.1—
#46Citadel2.1—
#47Cvc2.1—
#48Evercore2.1—
#49Experian2.1—
#50Gresham House2.1—
#51Hiscox2.1—
#52Hm Revenue and Customs2.1—
#53Klarna2.1—
#54Lloyd'S2.1—
#55Lv=2.1—
#56Man2.1—
#57m&g2.1—
#58Salesforce2.1—
#59Stripe2.1—
#60Sumup2.1—
#61Visa2.1—
#62Wtw2.1—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.