Aviva
Aviva ranks 1st of 60 in UK insurance, with a Visibility score of 79.5 out of 100. That is up 6.6 points since April 2026, when it ranked 1st of 52. Every AI recommends it for purpose, the hiring process and inclusion, among others. It leads 20.5 points ahead of Direct Line. It also appears in 9 other UK rankings, placing 6th in financial services.
Rank by country
Visibility in insurance in each country. Open a country for AI's other picks and the topics behind the score.
- Closest rivalsAllianzZurichRSATop pick forPayInnovationLeadership
- Closest rivalsDirect LineAXARSATop pick forPayInnovationLeadership
- AI's top picks thereManulifeSun LifeIntact FinancialTop pick forJob securityNot mentioned forPurpose
- AI's top picks thereAXAGroupamaAllianzStrongest onInnovationLeadershipHiring processNot mentioned forPayPurposeOnboarding
- AI's top picks thereAIAManulifePrudentialStrongest onJob securityInnovationHiring processNot mentioned forPayLeadershipPurpose
- AI's top picks thereLänsförsäkringarIf P&C InsuranceHandelsbankenStrongest onInnovationLeadershipHiring processNot mentioned forPayPurposeCareer growth
- AI's top picks thereGeneraliAllianzAXAStrongest onCareer growthOnboardingNot mentioned forPayInnovationLeadership
- AI's top picks thereIAGQBE Insurance GroupAllianzStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks therePorto SeguroBradescoSulAméricaStrongest onCareer growthNot mentioned forPayInnovationLeadership
- AI's top picks therePing AnPICCChina Life InsuranceStrongest onPayNot mentioned forInnovationLeadershipPurpose
- AI's top picks thereZurichAllianzGjensidigeStrongest onJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereAllianzERGOAXAStrongest onJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereAXAAllianzChubbStrongest onCareer growthNot mentioned forPayInnovationLeadership
- AI's top picks thereZurichSwiss ReAXAStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereHDFC BankICICI Prudential Life InsuranceTata AIA Life InsuranceStrongest onLeadershipNot mentioned forInnovationCareer growthCulture
Visibility score out of 100, in the same industry wherever Aviva is ranked in it.
Rank by job function
Overall in UK insurance: 1stRanked 1st for Technology in the UK. Open a job to see who else AI recommends.
- Closest rivalsDirect LineZurich
- Closest rivalsDirect LineLV=
- Closest rivalsDirect LineRSA
- Closest rivalsZurichDirect Line
- Closest rivalsDirect LineZurich
Score: the share of AI answers that name Aviva when candidates in that job ask about employers.
What candidates ask about
Aviva is one of AI's top picks in UK insurance for pay, innovation, leadership, purpose, hiring process, career growth, culture, work-life balance, inclusion, onboarding and job security.
| Topic | Does AI recommend Aviva? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | AvivaZurich | |
| Innovation | Yes, a top pick | AvivaDirect LineRSA+1 more | |
| Leadership | Yes, a top pick | AvivaHiscox | |
| Purpose | Yes, a top pick | Aviva | |
| Hiring process | Yes, a top pick | Aviva | |
| Career growth | Yes, a top pick | AvivaDirect LineAXA+3 more | |
| Culture | Yes, a top pick | AvivaDirect LineAXA+2 more | |
| Work-life balance | Yes, a top pick | AvivaDirect LineAXA+3 more | |
| Inclusion | Yes, a top pick | Aviva | |
| Interviews | Yes | AXAHiscox | |
| Onboarding | Yes, a top pick | AvivaDirect LineRSA+2 more | |
| Job security | Yes, a top pick | AvivaAXAZurich+4 more |
Take control of how AI presents Aviva
Visibility is only the start. PerceptionX shows how AI describes Aviva next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK insurance
- 1Aviva79.5
- 2Direct Line59.0
- 3AXA56.4
- 3RSA56.4
- 5Zurich53.8
Aviva in other UK rankings
- Financial Services6thof 86 employers
- FinanceJoint9thof 98 employers
- Artificial IntelligenceJoint22ndof 60 employers
- TechnologyJoint24thof 83 employers
- CybersecurityJoint30thof 66 employers
- Cloud & DataJoint36thof 76 employers
- Real EstateJoint40thof 103 employers
- Enterprise SoftwareJoint41stof 87 employers
- ElectronicsJoint47thof 88 employers
Questions about Aviva
What is Aviva's reputation as an employer, according to AI?
It is 1st of 60 insurance employers in the UK. Every AI recommends it for purpose, the hiring process and inclusion, among others.
What does Aviva's Visibility score mean?
It is how often AI recommends Aviva when job seekers ask about insurance employers in the UK, out of 100. A higher score means candidates are more likely to hear about Aviva when they ask AI where to work.
How does Aviva compare to its competitors?
Aviva is the UK insurance employer AI recommends most for purpose and the hiring process.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Aviva. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Aviva wants to hire.
How can Aviva improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Aviva's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Aviva need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.