Top Financial Services Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 59 Financial Services employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.

RankCompanyVisibility ScoreChange
#1Lloyds62.5▲ 3
#2Barclays52.1▼ 1
#3Natwest50▲ 2
#4HSBC45.8▼ 2
#5Legal & General39.6▼ 2
#6Aviva37.5=
#7Goldman Sachs37.5▲ 1
#8Revolut31.3▲ 16
#9Schroders29.2=
#10Starling Bank27.1—
#11BlackRock20.8▼ 4
#12JPMorgan Chase20.8▲ 3
#13American Express18.8—
#14Wise18.8▲ 13
#15Deloitte16.7▼ 3
#16JPMorganChase16.7=
#17Nationwide Building Society16.7▲ 2
#18KPMG14.6▼ 1
#19Admiral12.5—
#20PwC12.5▲ 3
#21Allianz10.4—
#22Blackstone10.4—
#23Equiniti8.3—
#24Factset8.3▼ 11
#25Fisher Investments8.3—
#26Standard Chartered8.3▼ 1
#27Baillie Gifford6.3—
#28Fidelity Investments6.3▼ 14
#29Prudential6.3▼ 7
#30Royal London6.3—
#31Triodos Bank6.3—
#32Accenture4.2—
#33Bank of America4.2—
#34Bank of England4.2—
#35Bank of Ireland4.2—
#36Citi4.2—
#37Coventry Building Society4.2▼ 26
#38Lv=4.2—
#39Nfu Mutual4.2—
#40Stripe4.2—
#41Zurich4.2—
#42Aon2.1—
#43Bain & Company2.1—
#44Danske Bank2.1—
#45Deutsche Bank2.1—
#46Evercore2.1—
#47Financial Conduct Authority2.1—
#48Gallagher2.1—
#49Hargreaves Lansdown2.1—
#50Legal & General Investment Management2.1—
#51Lloyd's of London2.1—
#52Mastercard2.1—
#53McKinsey2.1▼ 35
#54Mercer2.1—
#55PayPal2.1—
#56Plaid2.1—
#57Santander2.1—
#58Sumup2.1—
#59William Blair2.1—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.