Top Financial Services Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 105 Financial Services employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1Barclays66.7=
#2Lloyds66.7▲ 2
#3HSBC56.4▼ 1
#4Natwest53.8▲ 1
#5Schroders46.2▲ 4
#6Aviva43.6=
#7Goldman Sachs33.3▲ 1
#8Standard Chartered33.3▲ 17
#9Legal & General30.8▼ 6
#10Starling Bank30.8—
#11Prudential28.2▲ 11
#12BlackRock25.6▼ 5
#13Revolut25.6▲ 11
#14Santander25.6—
#15Wise23.1▲ 12
#16Fidelity Investments20.5▼ 2
#17JPMorganChase20.5▼ 1
#18Man20.5—
#19Royal Bank Of Scotland17.9—
#20Bank of America15.4—
#21Credit Suisse12.8—
#22Deutsche Bank12.8—
#23m&g12.8—
#24Nationwide Building Society12.8▼ 5
#25Ocado12.8—
#26American Express10.3—
#27Citi10.3—
#28JPMorgan Chase10.3▼ 13
#29KPMG10.3▼ 12
#30PwC10.3▼ 7
#31Aberdeen Standard Investments7.7—
#32Admiral7.7—
#33Bank of England7.7—
#34Barclays Investment Bank7.7—
#35Citigroup7.7—
#36Coventry Building Society7.7▼ 25
#37Deloitte7.7▼ 25
#38M & G7.7—
#39M&G Investments7.7—
#40UBS7.7—
#41Aegon Uk5.1—
#42Allianz5.1—
#43Blackrock Uk5.1—
#44Boston5.1—
#45Factset5.1▼ 32
#46Lazard5.1—
#47Mastercard5.1—
#48McKinsey5.1▼ 30
#49Metro Bank5.1—
#50Rbs5.1—
#51The Co-operative Bank5.1—
#52Triodos Bank5.1—
#53Ubs Uk5.1—
#54Aegon2.6—
#55Aon2.6—
#56Apollo Global Management2.6—
#57Bain & Company2.6—
#58Bank Of Scotland2.6—
#59Barclays Corporate & Investment Bank2.6—
#60Barclays Plc2.6—
#61Blackstone2.6—
#62Bny Mellon Investment Management2.6—
#63Carlyle Group2.6—
#64Citadel2.6—
#65Citigroup Uk2.6—
#66Citi Uk2.6—
#67Credit Suisse Uk2.6—
#68Deutsche Bank Uk2.6—
#69Experian Plc2.6—
#70First Direct2.6—
#71Fisher Investments2.6—
#72Goldman Sachs Uk2.6—
#73Halifax2.6—
#74Hm Revenue and Customs2.6—
#75Hsbc Global Asset Management2.6—
#76Hsbc Holdings Plc2.6—
#77Ibm Uk2.6—
#78Janus Henderson Investors2.6—
#79John Hancock Uk2.6—
#80Jpmorgan Chase & Co. Uk2.6—
#81Jpmorgan Chase Uk2.6—
#82Kkr2.6—
#83Legal & General Group Plc2.6—
#84Lloyd's of London2.6—
#85Man Group Plc2.6—
#86Manulife2.6—
#87Manulife Uk2.6—
#88Metlife2.6—
#89Metlife Uk2.6—
#90Millennium Management2.6—
#91Nationwide2.6—
#92Permira2.6—
#93Pictet Group2.6—
#94Royal London2.6—
#95Rsa Insurance2.6—
#96Schroders Personal Wealth2.6—
#97Scottish Widows2.6—
#98Skipton Building Society2.6—
#99Standard Chartered Plc2.6—
#100Threadneedle2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology