Top FMCG Employers in Brazil — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 76 FMCG employers in Brazil by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1Nestlé92.3▲ 3
#2Unilever92.3▲ 3
#3Ambev74.4▼ 2
#4Coca-Cola46.2—
#5Procter & Gamble38.5▲ 5
#6Ab InBev28.2=
#7P & G28.2▲ 9
#8Natura25.6▲ 1
#9BRF23.1▼ 1
#10L'Oréal20.5▲ 5
#11PepsiCo20.5—
#12Grupo Boticário15.4▼ 10
#13Mondelez15.4—
#14P&G Brazil15.4—
#15Danone12.8▼ 2
#16M. Dias Branco12.8—
#17Natura & Co12.8▼ 14
#18Coca-Cola Femsa Brasil10.3—
#19Colgate-Palmolive10.3—
#20Jbs10.3—
#21Kimberly-Clark Brasil10.3—
#22Avon7.7▼ 15
#23The Body Shop7.7▼ 12
#24Boticário5.1—
#25Bunge5.1—
#26Henkel Brasil5.1—
#27Mars5.1—
#28Mondelēz5.1—
#29Mondelēz Brasil5.1—
#30Procter & Gamble Brasil5.1—
#31Sadia5.1—
#32Whirlpool5.1—
#33Aesop2.6—
#34Amway2.6—
#35Bimbo Do Brasil2.6—
#36Brahma2.6—
#37Brasal Alimentos/Refrigerantes2.6—
#38Brasil Foods2.6—
#39Braskem2.6—
#40Carrefour2.6—
#41Colgate-Palmolive Brazil2.6—
#42Copacol2.6—
#43Coty Brasil2.6—
#44Diageo2.6—
#45Dove2.6—
#46Electrolux2.6—
#47Gpa2.6—
#48Grupo Bimbo Brasil2.6—
#49Grupo Casas Bahia2.6—
#50Grupo Jbs2.6—
#51Grupo Pão de Açúcar2.6—
#52GSK2.6—
#53Heineken2.6—
#54Hellmann'S2.6—
#55Henkel Brazil2.6—
#56Ifood2.6—
#57Jbs Group2.6—
#58Kellanova2.6—
#59Kimberly-Clark2.6—
#60Kimberly-Clark Brazil2.6—
#61Knorr2.6—
#62Leroy Merlin2.6—
#63L'Oreal Brasil2.6—
#64L'Oreal Brazil2.6—
#65Marfrig2.6—
#66Mars Brazil2.6—
#67O Boticário2.6—
#68Omo2.6—
#69Pepsico Brazil2.6—
#70Perdigão2.6—
#71Peroni2.6—
#72Philip Morris Brasil2.6—
#73Skol2.6—
#74Telefônica2.6—
#75Vivo2.6—
#76Whirlpool Brasil2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology