Top FMCG Employers in Brazil — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 51 FMCG employers in Brazil by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Nestlé | 87.5 | ▲ 3 |
| #2 | Unilever | 75 | ▲ 3 |
| #3 | Ambev | 70.8 | ▼ 2 |
| #4 | Natura & Co | 50 | ▼ 1 |
| #5 | Coca-Cola | 35.4 | — |
| #6 | Procter & Gamble | 35.4 | ▲ 4 |
| #7 | Grupo Boticário | 29.2 | ▼ 5 |
| #8 | BRF | 27.1 | = |
| #9 | Natura | 27.1 | = |
| #10 | Mondelez | 25 | — |
| #11 | PepsiCo | 25 | — |
| #12 | Mondelēz | 22.9 | — |
| #13 | Jbs | 18.8 | — |
| #14 | Heineken | 14.6 | — |
| #15 | L'Oréal | 14.6 | = |
| #16 | O Boticário | 14.6 | — |
| #17 | Sadia | 12.5 | — |
| #18 | Avon | 10.4 | ▼ 11 |
| #19 | Perdigão | 10.4 | — |
| #20 | Ab InBev | 8.3 | ▼ 14 |
| #21 | Danone Brazil | 8.3 | ▼ 7 |
| #22 | M. Dias Branco | 8.3 | — |
| #23 | Braskem | 6.3 | — |
| #24 | General Mills | 6.3 | — |
| #25 | Haleon | 6.3 | — |
| #26 | Ifood | 6.3 | — |
| #27 | Kimberly-Clark | 6.3 | — |
| #28 | Reckitt | 6.3 | — |
| #29 | Bayer | 4.2 | — |
| #30 | Danone | 4.2 | ▼ 17 |
| #31 | Deel | 4.2 | — |
| #32 | Nivea | 4.2 | — |
| #33 | Seara | 4.2 | — |
| #34 | Suzano Pulp and Paper | 4.2 | — |
| #35 | The Body Shop | 4.2 | ▼ 24 |
| #36 | Aesop | 2.1 | — |
| #37 | ALDI | 2.1 | — |
| #38 | Alelo | 2.1 | — |
| #39 | Anvisa | 2.1 | — |
| #40 | ExxonMobil | 2.1 | — |
| #41 | Ferrero | 2.1 | — |
| #42 | Fm Logistic | 2.1 | — |
| #43 | Jbs Brazil | 2.1 | — |
| #44 | Johnson & Johnson | 2.1 | — |
| #45 | Kraft Heinz | 2.1 | — |
| #46 | McKinsey | 2.1 | — |
| #47 | Microsoft | 2.1 | — |
| #48 | Pluxee | 2.1 | — |
| #49 | Riachuelo | 2.1 | — |
| #50 | Serasa Experian | 2.1 | — |
| #51 | Vivo | 2.1 | — |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.