Employer Visibility Snapshot
Gpa ranks #6 of 81 Retail employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 28.2 out of 100. Across all 1222 tracked employers in Brazil, Gpa ranks #126.
AI models most frequently position Gpa alongside Magazine Luiza, C & A, and Carrefour when discussing Retail employers.
The company shows strongest employer visibility in Career Opportunities, Compensation and Inclusion. Visibility gaps exist in Application & Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.
Gpa's Visibility Score has risen from 21.9 to 28.2 across its last 3 measurements (since February 2026), climbing 4 places in the Retail rankings. Over that period it has moved ahead of Lojas Renner and Mercado Livre. C & A and Grupo Pão de Açúcar have moved ahead of it. It now trails Lojas Americanas by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/gpa.
Theme rankings — Retail, Brazil
| Theme | Rank | Score |
|---|---|---|
| Leadership | #2 | 66.7 |
| Compensation | #3 | 66.7 |
| Career Opportunities | #4 | 66.7 |
| Inclusion | #5 | 66.7 |
| Innovation | #12 | 33.3 |
| Job Security | #12 | 33.3 |
| Mission, Purpose & Impact | #12 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #12 | 12.9 |
| February 2026 | #10 | 21.9 |
FAQs
What does Gpa's Employer Visibility Score mean?
Gpa's Visibility Score of 28.2 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Gpa when candidates ask about Retail employers. A higher score means greater discoverability in AI-powered job research.
How does Gpa compare to competitors?
Gpa ranks #6 out of 81 Retail companies. AI most frequently mentions Gpa alongside Magazine Luiza, C & A, Carrefour, Grupo Pão de Açúcar, Lojas Americanas. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Gpa.
How can Gpa improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Gpa is underrepresented and provides strategic recommendations to close those gaps.
How often is Gpa's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Gpa is described in response to candidate research queries.
Does Gpa need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.