Top FMCG Employers in United States — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 61 FMCG employers in United States by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-09.

Rank	Company	Visibility Score	Change
#1	PepsiCo	87.2	=
#2	Procter & Gamble	87.2	=
#3	Coca-Cola	82.1	▲ 1
#4	General Mills	69.2	▲ 1
#5	Unilever	66.7	▼ 2
#6	Nestlé	61.5	▲ 5
#7	Colgate-Palmolive	33.3	=
#8	Kellogg	33.3	—
#9	Mondelez	33.3	▲ 10
#10	Mars	28.2	▲ 8
#11	Johnson & Johnson	25.6	▼ 2
#12	Hershey	17.9	—
#13	Kimberly-Clark	17.9	▼ 3
#14	Campbell Soup Company	12.8	—
#15	Clorox	10.3	=
#16	Conagra Brands	10.3	—
#17	Danone	10.3	▼ 9
#18	Kraft Heinz	10.3	—
#19	Ben & Jerry's	7.7	▼ 13
#20	Hormel Foods	7.7	—
#21	L'Oréal	7.7	—
#22	Target	7.7	—
#23	Whole Foods Market	7.7	—
#24	Cargill	5.1	—
#25	Costco	5.1	—
#26	The Estée Lauder Companies	5.1	—
#27	Walmart	5.1	—
#28	Wegmans	5.1	—
#29	3M	2.6	—
#30	Ab InBev	2.6	—
#31	American Greetings	2.6	—
#32	Bass Pro Shops	2.6	—
#33	Bimbo Bakeries Usa	2.6	—
#34	Cadbury	2.6	—
#35	Campbell Soup	2.6	—
#36	Chobani	2.6	▼ 23
#37	GE Aerospace	2.6	—
#38	Georgia-Pacific	2.6	—
#39	Hallmark Cards	2.6	—
#40	H-e-b	2.6	—
#41	In-n-out Burger	2.6	—
#42	J.m. Smucker	2.6	—
#43	Jm Smucker	2.6	—
#44	Kellanova	2.6	—
#45	Kraft Foods	2.6	—
#46	Kraft Heinz Company	2.6	—
#47	Land O'Lakes	2.6	—
#48	Levi's	2.6	—
#49	Nike	2.6	—
#50	Oreo	2.6	—
#51	Patagonia	2.6	▼ 39
#52	P & G	2.6	—
#53	Reckitt	2.6	—
#54	SC Johnson	2.6	▼ 33
#55	Seventh Generation	2.6	▼ 33
#56	Starbucks	2.6	—
#57	The Clorox Company	2.6	▼ 34
#58	The Kraft Heinz Company	2.6	—
#59	Trader Joe's	2.6	—
#60	Unilever United States	2.6	—
#61	Us Foodservice Distributors	2.6	—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology