Top FMCG Employers in United States — AI Visibility Rankings
The PerceptionX Employer Visibility Index ranks 50 FMCG employers in United States by how often they appear in AI assistants' answers (ChatGPT, Gemini, Perplexity) when candidates ask about employers. Data period: 2026-07.
| Rank | Company | Visibility Score | Change |
|---|---|---|---|
| #1 | Procter & Gamble | 93.8 | ▲ 1 |
| #2 | PepsiCo | 84.4 | ▼ 1 |
| #3 | Unilever | 78.1 | = |
| #4 | General Mills | 62.5 | ▲ 1 |
| #5 | Nestlé | 62.5 | ▲ 6 |
| #6 | Colgate-Palmolive | 53.1 | ▲ 1 |
| #7 | Coca-Cola | 50 | ▼ 3 |
| #8 | Johnson & Johnson | 46.9 | ▲ 1 |
| #9 | Kimberly-Clark | 46.9 | ▲ 1 |
| #10 | Mars | 43.8 | ▲ 8 |
| #11 | Mondelez | 18.8 | ▲ 8 |
| #12 | Ben & Jerry's | 15.6 | ▼ 6 |
| #13 | Clorox | 12.5 | ▲ 2 |
| #14 | Hormel Foods | 12.5 | — |
| #15 | SC Johnson | 12.5 | ▲ 6 |
| #16 | The Clorox Company | 12.5 | ▲ 7 |
| #17 | Kroger | 9.4 | — |
| #18 | L'Oréal | 9.4 | — |
| #19 | Patagonia | 9.4 | ▼ 7 |
| #20 | Seventh Generation | 9.4 | ▲ 2 |
| #21 | Wegmans Food Markets | 9.4 | — |
| #22 | Chobani | 6.3 | ▼ 9 |
| #23 | Danone | 6.3 | ▼ 15 |
| #24 | Hershey | 6.3 | — |
| #25 | Kenvue | 6.3 | ▼ 9 |
| #26 | Kraft Heinz | 6.3 | — |
| #27 | Mccormick & Company | 6.3 | — |
| #28 | Method | 6.3 | — |
| #29 | Nike | 6.3 | — |
| #30 | Ab InBev | 3.1 | — |
| #31 | Chipotle | 3.1 | — |
| #32 | Church & Dwight | 3.1 | ▼ 18 |
| #33 | Costco | 3.1 | — |
| #34 | Dove | 3.1 | — |
| #35 | Estée Lauder | 3.1 | — |
| #36 | H-e-b | 3.1 | — |
| #37 | Henkel | 3.1 | — |
| #38 | J.m. Smucker | 3.1 | — |
| #39 | Kellanova | 3.1 | — |
| #40 | Keurig Dr Pepper | 3.1 | — |
| #41 | Lululemon | 3.1 | — |
| #42 | Mondelēz | 3.1 | ▼ 22 |
| #43 | Nielseniq | 3.1 | — |
| #44 | Target | 3.1 | — |
| #45 | The Estée Lauder Companies | 3.1 | — |
| #46 | The Wonderful Company | 3.1 | — |
| #47 | Trader Joe's | 3.1 | — |
| #48 | Walmart | 3.1 | — |
| #49 | Whole Foods Market | 3.1 | — |
| #50 | Yum! Brands | 3.1 | — |
Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs.