Top FMCG Employers in China — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 67 FMCG employers in China by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1Unilever92.3▲ 1
#2Nestlé89.7▼ 1
#3Procter & Gamble76.9▲ 2
#4Coca-Cola71.8▲ 4
#5PepsiCo64.1▲ 7
#6L'Oréal51.3▼ 3
#7Mondelez33.3—
#8Yili28.2▼ 2
#9Danone15.4▲ 11
#10Mengniu15.4▲ 1
#11P & G15.4—
#12Colgate-Palmolive12.8▲ 7
#13Henkel10.3—
#14Mars10.3▼ 10
#15Hengan7.7▲ 7
#16Johnson & Johnson7.7▼ 6
#17Kraft Heinz7.7—
#18Lee Kum Kee7.7—
#19Mengniu Dairy7.7▼ 12
#20Alibaba5.1—
#21As Watson5.1—
#22General Mills5.1—
#23Master Kong5.1—
#24Nongfu Spring5.1—
#25Tingyi5.1—
#26Uni-president5.1—
#27Wahaha5.1▼ 12
#28Anta2.6—
#29Aon Hewitt2.6—
#30Beiersdorf2.6—
#31Bright Dairy & Food2.6—
#32Britannia2.6—
#33Coca‑Cola Femsa2.6—
#34Coca-Cola Hk2.6—
#35Cofco2.6▼ 26
#36Dairy Farm2.6—
#37Dairy Farm International2.6—
#38Danone China2.6—
#39Dyson2.6—
#40Fonterra2.6—
#41General Mills China2.6—
#42Henkel China2.6—
#43IKEA2.6—
#44Janssen2.6—
#45Kao2.6—
#46Kellogg2.6—
#47Kerry2.6—
#48Kimberley-clark2.6▼ 24
#49Kimberly-Clark2.6▼ 24
#50Kweichow Moutai2.6—
#51Luckin Coffee2.6—
#52Mars Wrigley China2.6—
#53Mccain Foods2.6—
#54Mercer2.6—
#55Mondelez China2.6—
#56Mondelez Shanghai2.6—
#57Nestlé Nespresso2.6—
#58Pepsico Greater China2.6—
#59P&G Greater China2.6—
#60Proximus2.6—
#61Reckitt China2.6—
#62Swire Coca-Cola China2.6—
#63Swire Pacific2.6—
#64Tencent2.6—
#65Wahaha Group2.6—
#66Yum! Brands2.6—
#67Yunnan Baiyao2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology